Tips
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How can I use Instagram to market and promote my business?
Whether you are already using Instagram, or you are a newbie to this platform, here are nine tips on how…
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How can shops use bags and accessories as an upsell?
Bags and headwear are great additions to team, corporate, or workwear uniforms. In addition to their practicality, one size fits…
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Evaluate Your Email
Ditching AOL/Hotmail/Yahoo email addresses is an important step to improve your digital presence. If you have a website, it should…
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Stepping Outside of Your Comfort Zone
Let’s think about our businesses for a minute. What if everything was still the same as it was five, 10,…
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Adding Promotional Products to Your Sales Repertoire
The promotional products salesperson often has an audience with a wide variety of buyers and it is easy to introduce…
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As a heat printing business, what am I competing for?
You know what your equipment and heat print technology can accomplish. You can embellish a wide variety of items, both…
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What does being sustainable mean for a shop?
There is variation in what exactly a sustainable business is, and different companies may follow sustainable business practices in different…
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Marketing Basics for Your Business
Oftentimes, marketing is an afterthought for small businesses, but it should really be leading the business. Nothing happens until an…
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What are some atypical substrates you can sandcarve?
For sandcarving, we range from glass to stone and everything in between. Some other items that have worked well for…
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Is wide-format software harder to use than small format for sublimation?
While at first glance it seems more difficult, the process is the same, you just have a tool called a…
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What considerations should I be aware of when using heat-applied graphics on hard goods?
The following are important considerations before you begin using heat-applied graphics on hard goods: Will the substrate stand up to…
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Why does the volume or flow of abrasive through the sandcarving nozzle matter?
The greater the flow of abrasive, the higher the frictional heat, and the higher the frictional heat, the less design…
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How can decorators successfully and professionally outsource jobs?
Here are seven ways to think about creating a savvy outsourcing partnership with another decorator that benefits you and your…
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3 Ways to Reduce Costs on Branding
Looking to save money as you kick off your identity system? Here are some things you can try: Make friends…
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Can a UV-LED printer be used to print T-shirts?
You’re probably thinking that UV-printed T-shirts aren’t possible. But as applications, printers, and ink formulations advance, they are. Properly cured…
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What are some methods to make your sandcarving projects stand out?
There are a few things that you can do to separate yourself from the competition. One thing is to get…
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