How can I increase the appeal of sublimated products?

Make clients aware of the whole range of products you offer. Build sample kits that feature awards and complementary products that are not awards. Every time you deliver an award order, include a freebie of something sublimated that might interest the specific customer. For example, if it is a corporation buying awards for the top sales reps, you might include name badges, a favorite of the business world. Or maybe coffee mugs that can be used as promotional products. 



Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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