Education
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Let Prospects Find Their Way to You
Let your prospects beat a path to your door. Always put your contact information on every product you sell, i.e.…
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Sublimation Tip: Never sacrifice quality
Sublimation is a business where “you get what you pay for.” In trying to cut ink costs, you run the…
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What recognition products are applicable to every budget?
Wall plaques are a standard recognition product in our industry. They may just be the most frequent product ordered by…
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When lasering odd-shaped items for the home, what should decorators keep in mind?
Always think about how to focus on an object, how to keep it stable while engraving, and scalability of design for small…
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Is it possible to offer too much customer service?
We all know customer service is critical to the success of any business, but it can be tough to walk…
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How can I build and maintain client relationships?
Building client relationships is ‘selling 101’ these days. If you don’t have a relationship with your customers/clients, you will not have…
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What are some foundations of marketing every business owner should know?
The foundation of any business is its business plan, and the same holds true for your marketing. If you have…
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Why should I add sublimation to my business?
Sublimation is incredibly versatile, economical, and can be applied to such a wide variety of products. It is an easy…
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Vintage Vinyl: A Wrap As White As Snow
This week’s Vintage Vinyl comes to us from Brooklyn, New York’s R Vinyl, which not only offers full and partial…
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Video Tip: Caring for Your Wrap in Winter
We dedicate this video tip to the Northeastern U.S., where millions of people are having to deal with their third…
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What common errors do embroiderers make when choosing stabilizer?
Know your fabric’s limitations when it comes to the design itself before thinking about which stabilizer to use. Puckering, pulling,…
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How can I make my customer comfortable enough to commit to the sale?
Every team knows that there is an incredible advantage to the home field. Offer to meet with customers at their…
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Hand Lettering: A How-To for Tricky Letters
For all the hand letterers out there, are there certain letters that you just find cringe-worthy? That give you a…
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Keep Extra Equipment on Hand
Make an affordable kit of extra equipment parts that most frequently wear or break and need replacement. This kit of…
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Mounting Sandcarved Signs and Plaques
Sandcarved signs and plaques can be mounted by drilling holes through the glass and using metal standoffs to mount the…
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Computer Software Versus Smartphone Apps
Instagram is a great way to fix up a not-so-great picture and one that has an emotional connection for the…
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