Education
-
How do I begin to build a price list for my DTG offerings?
Just like any other industry, pricing products is one of the keys to your business’ success. There’s one piece of…
Read More -
When to Conduct Background Checks
When making a hiring decision on a worthy candidate, you might need a bit more information than a candidate provides…
Read More -
How can apparel decorators appeal to customers looking for fall-inspired looks?
Paying attention to fashion trends is one way to know what your customers want before they enter your shop. Additionally,…
Read More -
How can shops promote a new brand offering to clients?
Don’t miss insights from Next Level, BELLA+CANVAS, and Citadel Brands in this Rapid Fire video.
Read More -
What’s my best plan of action when first arriving at an industry trade show?
Grab a show guide upon arrival. Cross-reference it with your pre-planning to see if any new additions have surfaced. You…
Read More -
4 Tips for Cleaning Your Heat Press
If heat printing is your go-to method or only method of apparel decoration, then you need your heat press in…
Read More -
4 Tips for Shortening the Sales Cycle to Win More Business
Let’s face it: In today’s technology-reliant business environment, prospects are increasingly impatient, especially during the sales cycle. However, if you…
Read More -
How do you achieve sharp white raster engraving on substrates with high color density?
Using the bottom-up engraving method minimizes the redistribution of color residue onto the white surface. This method can minimize the…
Read More -
Is there a learning curve for laser engravers getting into rotary engraving?
Buyers of any new kind of equipment often ask how long it takes to learn to use a rotary engraving machine.…
Read More -
What are some limiting beliefs awards retailers should let go of?
Many small businesses think this: When I get a better location, people will come. When I get that new machine,…
Read More -
How does your website reflect your sublimation products?
If you have an easy-to-navigate website but your product photos are poor quality, customers will assume your work is poor…
Read More -
How to Improve Your Vocabulary, Part One
Given the importance that language plays in our daily lives-think about your own communication with your customers and employees-we felt…
Read More -
The Digital Eye: Brush up on Brushes
If you think about it, the methods used by painters and computer artists differ mainly in the physical application of…
Read More -
What should all marketing messages include?
All marketing messages should include seven important components: A clear, telegraphic headline An illustration of good value/ or a customer’s…
Read More -
What is the easiest way to determine laser parameters if a material isn’t in your machine’s material database?
Typically, starting with low power and high speeds when cutting and engraving new materials ensures a low laser impact on…
Read More -
What are some ways retailers can utilize video marketing?
Take a short video of a product or service the shop offers and embed the video on your website. Spin…
Read More
