Education
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What are some high-quality keepsakes to sublimate for the memorial market?
When it comes to sublimatable products in the memorial industry, there are a few out-of-the-box items that allow you to…
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What factors play into the decision-making process of which type of laser to use?
Application needs: Will you use the laser for a specialized application, or are you looking for a broad range of capabilities? Galvo…
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How do I deal with people who want to argue about price?
One way is through education. Most people don’t know what goes into decorating a shirt, making a transfer, or embellishing…
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What Search Engines Look For on Your Website
When a search engine crawls your website, it wants to know: What products and services does this website have to…
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How do I gauge light, medium, and firm pressure when heat printing?
Because of the number of different heat press machines available, it can be difficult to pinpoint accurate pressure. Some heat…
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How do I determine if my sandcarving filters meet the HEPA standard?
In order for any filter to meet True HEPA Filtration, one simple standard must be met: a minimum particle removal…
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Is it acceptable to say ‘no’ when it comes to business?
You may feel the need to give your time right now, but you don’t have to. Decide what you will…
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When taking on industrial engraving applications, what considerations help serve the shop itself?
Marking Process: After you have identified a material to use based upon the requirements, you need to consider the marking process.…
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What is the appeal of glass and crystal – from both a consumer and business perspective?
Glass is special; it reflects light and looks beautiful. It also appeals to both men and women so serves as…
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What are the ideal time and temp settings for sublimating T-shirts?
The ideal pressing recipe for most T-shirts for sublimation is 385 degrees F for 30 seconds with a medium pressure. We…
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Under what conditions are promotional products effective?
Promotional products are an effective tool if those products get seen by hundreds of other people. Thus, the first characteristic of a…
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Why does software training make a difference for engraving specialists?
Professional pilots spend hours and hours practicing on new software so they can do their jobs more efficiently and stay…
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What design trends are emerging in the personalization industry?
We’re seeing a growth in engraving onto reclaimed or vintage items, such as skis and wooden golf clubs. I see…
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What strategies help position new personalized gifts in the showroom?
Set up a display in your front window. Sometimes one single item can catch the eye of a customer that…
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How do you determine what additional business to add to your present model?
Normally, this is an easy task for businesses that are just getting started. But as you build your business and…
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How to Improve Your Vocabulary, Part Two
Given the importance that language plays in our daily lives-think about your own communication with your customers and employees-we felt…
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