Don’t Cut Yourself Short: Upsell where you can

Don't lose out on these opportunities to make a little more money.

When taking orders or building out your pricing grid, identify different ways that you can charge more for personalized items based on supply and labor costs. Always remember to charge a little extra for specialty vinyl types, such as glitter, foil, flock and metallic – these supplies have higher hard costs, so don’t forget to account for that when pricing out your custom orders. It’s also acceptable to charge more for multiple applications/locations, extra vinyl colors or layered designs, as the labor that goes into the production time for these types of orders is higher. Do you stock pre-cut letters and numbers for jerseys in a small handful of colors or just one font? Offer clients custom names and numbers in different fonts or vinyl materials, then upcharge accordingly to custom-cut them.

-Chelsea Borgmann, Coastal Business Supplies

Chelsea Borgmann

Chelsea Borgmann

Chelsea Borgmann is a marketing guru who's previously held positions at Shirt Kong, Coastal Business Supplies, and Imaging Supplies Warehouse. She has 5+ years of experience working in the digital marketing and social media fields. Borgmann has a bachelor’s degree in journalism with an emphasis in magazine writing and multi-cultural studies from Mizzou.

View all articles by Chelsea Borgmann  
Avatar of Matt Dixon

Matt Dixon

Matt Dixon is the former executive editor and content manager of GRAPHICS PRO magazine. Before that he served as editor of Sign & Digital Graphics and Sign Business Magazine.

View all articles by Matt Dixon  

Related Articles

Back to top button