Can you offer some advice to those who want to add apparel decoration to their business?

Show samples, either in your showroom or during your sales calls if possible. And if you can, show samples that are personalized to match your target. Show schools apparel with mascots and team names. Show companies items with corporate logos. You can go a step further by making an item specifically for them and their organization. There is some cost and risk, but the impact can be significant.

-Dan Messerschmidt, JDS Industries

Dan Messerschmidt

Dan has been the National Sales Manager for JDS Industries for the last five years. Prior to his position at JDS, Dan ran a commercial printing company for 15 years. 

Avatar of Matt Dixon

Matt Dixon

Matt Dixon is the executive editor of GRAPHICS PRO and WRAPS magazines. Before that he was served as editor of Sign & Digital Graphics and Sign Business Magazine. He can be reached at 720-566-7286.

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