Tips

Capitalize on Holiday Shopping

End your year profitably by capitalizing on holiday spending

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Around the holidays, people are on the hunt for unique gift ideas. Sublimation offers a wide range of options and allows the creation of personalized items. A sublimation system can help shops end the year profitably by capitalizing on holiday spending. How can shops make this happen? Here are a few ideas to get you going in the right direction.

Examples

If you have a brick-and-mortar presence, decorate your shop or showroom with personalized items you offer. If you sell online, create a Pinterest board on your website that showcases your offerings this holiday season.

Publicity

If your market is local, reach out to television stations, regional magazines, and newspapers for information on free publicity. Create a list of the top ten personalized gifts for the local paper or morning show. Chances are, regional media will gladly put a spotlight on neighborhood businesses.

Personalization

Personalization doesn’t have to be confined to apparel. Consider stepping outside the apparel realm and offering ceramic Christmas tiles or a personalized plate to celebrate Baby’s first Christmas. If you’re up for expanding into hard substrates, it’s important to remind your customers of the unique items you offer.

Pets

Don’t forget about Fido or Fluffy this year. If you let people know that you can do items like pet tags, shirts, or bowls you open up the opportunity for additional sales.

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Kristine Shreve

Kristine is the founder and CEO of Kristine Shreve Consulting which offers writing, marketing and business development services. Kristine is also the creator and host of the Business + Women podcast, where the discussion centers around being a woman business owner. She blogs on her webiste, as well as readingandranting.com and whenimthin.com. On Facebook, Kristine is the founder of the Women in Garment Decoration Facebook group. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020.

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