-
Features
Channel Letters: The Trim Cap Choice
To trim, to retain, or not to trim – each has its own merits.
Read More -
Features
Wrench Room Revisited
Ahhh, I remember it like it was only 15 years ago. To set the stage, envision in your mind’s-eye oversized…
Read More -
Features
Conquer Creative Blocking
It’s the night before you’re supposed to have the design ready for your meeting in the morning, but for some…
Read More -
Education
Taking a Sign Layout from Bad to Good
The word layout can mean different things to different people. Other than laying out by the pool, the word layout…
Read More -
Features
Do We Need Tenant Panel Signs Anymore?
Some industries have been forced down paths they never intended as a result of the changes in technology and in…
Read More -
Education
Verifying Substrate Colors in the Field
It’s late, you’re late, and your Sherwin Williams Paint Code book and your Pantone color book are both sitting on…
Read More -
Education
Putting an End to Design Revisions
The design revision is a time and profit killer. But you want to please your client, and you don’t mind…
Read More -
Education
Raceways and Wireways
Yes, raceways and wireways are a moving target of “Always, sometimes and never-ever,” rules that have been either re-invented to…
Read More -
Features
Battling Being “Too Busy” in Design Work
We have all heard the expression, “I wouldn’t add any more graphics; it’s already too busy.” But what does too…
Read More -
Features
Four Steps to Creating Creative Logos
Let’s face it, if you are reading this you most likely are not sitting in an NYC design studio creative…
Read More -
Education
16 Questions to Ask a Client Before Starting a Logo Design
These are questions that your client may not know all the answers to, and that’s OK. The real value of…
Read More -
Education
The 6 Core Disciplines of Sign Design
Remember, signage means communication. Design enhances the delivery of the communication. No matter how great the design is, if it…
Read More -
Education
The Psychology of Sign Design
Let’s pretend there was an apartment complex that wanted to market strictly to the street biker Harley Davidson motorcycle-loving crowd.…
Read More -
Education
8 Quick Tips on Sign Design
Sign design is all about readability, in many ways. Always design with flow, balance, contrast, and style. To execute these…
Read More -
Education
Applying Sign Design Disciplines to Logo Designing
I’m about to ruffle some feathers on design versus function. Some logos are dependent upon colorful graphic imagery to paint…
Read More -
Tips
The Basics of Sign Design
First, define the purpose of the sign. It has a job to do. To better understand how signs differ from…
Read More
- 1
- 2