- Education
Putting an End to Design Revisions
The design revision is a time and profit killer. But you want to please your client, and you don’t mind…
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Battling Being “Too Busy” in Design Work
We have all heard the expression, “I wouldn’t add any more graphics; it’s already too busy.” But what does too…
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Four Steps to Creating Creative Logos
Let’s face it, if you are reading this you most likely are not sitting in an NYC design studio creative…
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16 Questions to Ask a Client Before Starting a Logo Design
These are questions that your client may not know all the answers to, and that’s OK. The real value of…
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The 6 Core Disciplines of Sign Design
Remember, signage means communication. Design enhances the delivery of the communication. No matter how great the design is, if it…
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The Psychology of Sign Design
Let’s pretend there was an apartment complex that wanted to market strictly to the street biker Harley Davidson motorcycle-loving crowd.…
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8 Quick Tips on Sign Design
Sign design is all about readability, in many ways. Always design with flow, balance, contrast, and style. To execute these…
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Applying Sign Design Disciplines to Logo Designing
I’m about to ruffle some feathers on design versus function. Some logos are dependent upon colorful graphic imagery to paint…
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The Basics of Sign Design
First, define the purpose of the sign. It has a job to do. To better understand how signs differ from…
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Checking the Readability of a Sign with a Squint Test
How do you know if a sign will be readable at a distance while it’s on your computer? You can…
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Sign Design: What Job Must the Sign Perform?
When I started as a sign painter back in 1985, I soon realized how important layout, balance, flow, legibility, and…
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Planning an Electric Monument Sign
This article discusses planning the process used by sign shops for electric monument or other electric sign projects. I believe…
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Designing Signs: It’s All About the Base
It’s 9 p.m. on a Saturday and you find yourself struggling to come up with the finishing touches on a…
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