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What can a business do to attract the right customers?
Start with your core values. Whether we have thought of it or not, we create our offering and services based…
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How can a decorator achieve the best results with apparel sublimation?
There are a lot of great benefits of working with sublimation and 100% polyester garments. Things like moisture wicking, durability,…
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How can a shop use social media to get people through their doors?
To generate some interest about an event or promotion at your shop, you can offer a discount to anyone who…
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What can a business do to gain media coverage for an event or special that they are holding?
Today we have access to a powerful tool with social media that can share a message quickly to many people.…
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How can I encourage customers to choose the items that I love to create?
If you don’t like selling mugs, then don’t let anyone “accidentally” or otherwise post on your social media about the…
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What should be considered to attract the right customers?
When I’m involved with the process of attracting the right customers, I always start with actually giving this target customer…
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What is the best way to handle a customer worried about getting the best price?
If someone comes to you only worried about getting your best price, stick to your guns on the pricing you…
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How is voice search used to find a business?
Voice search changes the way we search for things online. If you were trying to find someone to make you…
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How can I save on investment costs to break into wide-format sublimation?
One way to make the large investment in wide-format sublimation is leasing the equipment. If your credit is pretty good…
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How does being a customer-centric business allow for more profit?
Being customer-centric is a mindset of how you look at your business and what drives and indicates success. I’m certainly not saying…
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How should a retailer plan for inventory of goods and supplies?
How much inventory do you need to have on hand to appropriately service the number of customers you have and…
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What can a business owner do to keep themselves on track?
No matter how much money you have in your bank account, you still have the same number of hours in…
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Tips
Marketing Your Small Business: Part 1
There are lots of hot marketing terms like click funnels, A/B split testing, retargeting, etc. These are all great and…
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How can I keep up with the changing landscape of SEO?
The challenge of keeping up with SEO is real, but with the right partners and right strategies, you can overcome…
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Managing Your Success Versus Weakness
Let’s say your production had a lot of spoiled goods within the last year. Figure out a way to not…
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Effectively Measure and Manage Your Business
To properly manage a business, especially in today’s digital world, you have to have good data to make sure you…
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