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What should be considered to attract the right customers?
When I’m involved with the process of attracting the right customers, I always start with actually giving this target customer…
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What is the best way to handle a customer worried about getting the best price?
If someone comes to you only worried about getting your best price, stick to your guns on the pricing you…
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How is voice search used to find a business?
Voice search changes the way we search for things online. If you were trying to find someone to make you…
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How can I save on investment costs to break into wide-format sublimation?
One way to make the large investment in wide-format sublimation is leasing the equipment. If your credit is pretty good…
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How does being a customer-centric business allow for more profit?
Being customer-centric is a mindset of how you look at your business and what drives and indicates success. I’m certainly not saying…
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How should a retailer plan for inventory of goods and supplies?
How much inventory do you need to have on hand to appropriately service the number of customers you have and…
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What can a business owner do to keep themselves on track?
No matter how much money you have in your bank account, you still have the same number of hours in…
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Tips
Marketing Your Small Business: Part 1
There are lots of hot marketing terms like click funnels, A/B split testing, retargeting, etc. These are all great and…
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How can I keep up with the changing landscape of SEO?
The challenge of keeping up with SEO is real, but with the right partners and right strategies, you can overcome…
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Managing Your Success Versus Weakness
Let’s say your production had a lot of spoiled goods within the last year. Figure out a way to not…
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Effectively Measure and Manage Your Business
To properly manage a business, especially in today’s digital world, you have to have good data to make sure you…
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Planning Your Day for Productivity
Having a plan or stopping to think about something before moving forward can make a huge difference. One of the…
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What are some ways to breed sales in the pet market?
Creativity is key here. My first suggestion is to book yourself at some local art fairs and make sure to…
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The Value of Defining Your Target Customers
The first step to become a customer-centric business is to clearly define who your customers are, as well as clearly defined expectations…
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Tips
Evaluate Your Email
Ditching AOL/Hotmail/Yahoo email addresses is an important step to improve your digital presence. If you have a website, it should…
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