What can a business do to gain media coverage for an event or special that they are holding?

Today we have access to a powerful tool with social media that can share a message quickly to many people. You can pay for advertising on Facebook, but you can also gain media coverage by encouraging your followers on social media to share and interact with your business regarding your event. Also, you can share your post to your community and neighborhood groups or to the groups your customers will be located at.

Another tool you have access to with social media is video. Do a Facebook Live to generate excitement of what’s to come with your event. Tell your listeners why you are doing this and make it something they can connect with and generate interest that way.

—MontCo Consulting

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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