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How can a shop use social media to get people through their doors?

To generate some interest about an event or promotion at your shop, you can offer a discount to anyone who shares your post about the event to their social media page – now you have their audience seeing your business. The discount code can be viewed as a “thank you” for helping you spread the message.

You could even take this concept of sharing your post by making it into a fun contest. Once someone shares the post, they are entered to win a special prize. The prize could be a branded item from your store. People love winning prizes and when they fall in love with the item from your store, they will tell people about it.

—MontCo Consulting

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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