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Solutions to Prevent Transfer Lines: Part Two
Another way to reduce or eliminate hard paper lines from heat transfer is to tear the edge of your sublimation…
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A Simple Solution to Prevent Transfer Lines
The simplest way to eliminate transfer lines from sublimation is to make the paper larger than the heat press. This…
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What should be considered to attract the right customers?
When I’m involved with the process of attracting the right customers, I always start with actually giving this target customer…
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Features
Knowing Your True Costs to Maximize Profit
Note: This article appears in the January 2020 issue of A&E magazine. To ensure that you can access this and other industry-focused pieces,…
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Tips
Planning Your Business Budget for Next Year
Budgets in our planning give us a mechanism to keep us on track in a concise way. Should you add…
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What is the best way to handle a customer worried about getting the best price?
If someone comes to you only worried about getting your best price, stick to your guns on the pricing you…
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How is voice search used to find a business?
Voice search changes the way we search for things online. If you were trying to find someone to make you…
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How can I save on investment costs to break into wide-format sublimation?
One way to make the large investment in wide-format sublimation is leasing the equipment. If your credit is pretty good…
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How does being a customer-centric business allow for more profit?
Being customer-centric is a mindset of how you look at your business and what drives and indicates success. I’m certainly not saying…
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How should a retailer plan for inventory of goods and supplies?
How much inventory do you need to have on hand to appropriately service the number of customers you have and…
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What can a business owner do to keep themselves on track?
No matter how much money you have in your bank account, you still have the same number of hours in…
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Tips
Marketing Your Small Business: Part 4
A word-of-mouth strategy can be another great way to market your small business. We can create a lot of business…
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Tips
Marketing Your Small Business: Part 3
A huge tool you have to market your business is with social media posts. Remember this is all about social engagement. These…
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Tips
Marketing Your Small Business: Part 2
Live video is huge when it comes to marketing your small business. It may be uncomfortable at first, but you…
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Tips
Marketing Your Small Business: Part 1
There are lots of hot marketing terms like click funnels, A/B split testing, retargeting, etc. These are all great and…
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Tips
Get Your Shop Seen Online: Part Four
Be prepared to spend some money on social media ads but do it wisely. Paid social media ads are all…
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