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What can a business do to attract the right customers?

Start with your core values. Whether we have thought of it or not, we create our offering and services based on our core values and our “why.” The first step to setting up your business to be more customer-centric is to find the types of customers who you can happily provide the best service. Those are people who share the same values. Be aware of what your values are in all things you do around your business, like creating the product offering, pricing, advertising, and value-added services. 

For example, if you are all about high-quality products, doing things right without cutting corners, and being able to proudly put your name on the end product, you value quality. Your message, product offering, lead times, and value-added services should all reflect quality. Don’t go buy blanks that are the cheapest and are never consistent. Don’t set policies that you will “best anyone’s price.” Don’t post images of products on social media that don’t scream quality. 

   —MontCo Consulting

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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