- Education
Set Your Sublimation Niche
Many people I talk to about niche marketing seem opposed to it in the beginning as there is some confusion…
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Bring All-Over Sublimation to Promotional Items
When I think of all-over sublimation shirts and promotional products, I think of standing out from the crowd. Behind writing…
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What is the biggest challenge to sublimating hard substrates?
The biggest challenge with hard substrates, to me, is dialing in your transfer process on all the different types of…
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What can apparel sublimation do for my shop?
First and foremost, adding sublimation checks a pretty unique box for the apparel decorator that allows them to offer other…
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What are some out-of-the-box substrates to sublimate?
There are so many items we interact with on a daily basis that are sublimated – things we don’t even…
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Try This: Sublimate an Award Plaque
With sublimation, you can turn any image into a vibrant and permanent memento or piece of art. Take a look…
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Sublimation Tip: Track all of your costs
The biggest factor in understanding how to price a sublimated product is tracking all of your costs. Let’s say you are…
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Picking the Right Interview Questions
In interviews, we typically pose vague questions such as, “For this position, we are looking for someone who can multitask –…
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Are there any fabric or image restrictions when working with sublimation?
To me, there are only two drawbacks to sublimation: the lack of white ink in the process and the fact…
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Set Up an Effective Hiring Process
Like any task in your company, hiring needs to be a process that you create, maintain, and improve. It also…
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How can I improve my interviewing skills in order to find better employees?
One of the reasons that most of us are horrible at finding out what a job candidate will be like once they…
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The Key to Running a Successful Home Business
There are many advantages to having your office at home including the general convenience of being able to have all…
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How can I attract the best job candidates for my business?
Think of your job posting as a sales ad to attract good people. Most of us think about writing a…
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How do you use heat-resistant foam to avoid transfer lines?
There are several steps that can be used to eliminate those transfer lines. Try using a special heat-resistant foam to…
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What is the best method to follow up with a client without coming off as pushy or rude?
Not becoming pushy or rude is important since the decision maker will be more apt to return the call of…
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Hidden Clues Behind a Prospective Client’s Voicemail Greeting
This might seem strange, but many times, you can find out a lot about the person you are calling by…
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