Custom Gifts / Promotional Products
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Education
How to Design Corporate Photo ID Badges: Part one – informational content
ID badges offer a unique opportunity to apply any of your shop’s personalization techniques: sublimation, engraving, and beyond. The first…
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Which is more popular: embossers or seals?
Seals have always been more popular than embossers (note: seals are round; embossers are rectangular). The historical popularity of the…
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Education
Engraving Efficiently: Pre-engrave products
Customization is extremely popular, and thus a great business opportunity, but one-off jobs can be inefficient. Loading up the same…
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Education
Picking Products the Ladies Will Love
The buying demographic is heavily young and female, and often spontaneous; so, things that have patterns or monograms, are colorful,…
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Education
Custom Jigging: Solving the Problem with Stainless-Steel Tumblers
Editor’s note: The following tip is specifically used on a Universal Laser Systems rotary. The problem with engraving stainless-steel tumblers…
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Education
Try This: Laser-Cut Acrylic Pendants
Using scrap acrylic from previously cut awards, you can create a custom gift selection near your register to trigger impulse…
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Education
Try This: Engraved Wooden Stamps
Woodblock printing is an ancient method of using wood carving to create impressions on fabric, paper, and other products. In…
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Education
Rapid Fire – Trending Photo Products
These photo products are what industry experts are paying attention to and think will grow in popularity in the coming…
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Vertical Products for Stamp Makers
Most stamp applications are for use on paper – and computers print paper in homes and offices all day long.…
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Education
Rapid Fire – Event Opportunities for Photo Products
Event-driven opportunities can be a lucrative way for decorators to market their personalization services – especially when you have a mix…
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Education
Bent Glass Blanks: Firing process
Note: This tip originally appeared in A&E magazine. Heat the glass, but only to the point where it gets soft enough…
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Education
Suggestions for Sandcarving Stainless-Steel Tumblers
When sandcarving metal, it’s important to know that you will not obtain depth with metal surfaces unlike other substrates like…
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Education
Engraving Custom Gifts
As technologies continue to improve, custom engraving becomes easier for the shops that want to expand into this lucrative and…
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Education
Marketing to Microbreweries
The possibilities in the drink and barware market, specifically in terms of microbreweries, are nearly endless. Certain branded items are…
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What recognition products are applicable to every budget?
Wall plaques are a standard recognition product in our industry. They may just be the most frequent product ordered by…
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When lasering odd-shaped items for the home, what should decorators keep in mind?
Always think about how to focus on an object, how to keep it stable while engraving, and scalability of design for small…