Custom Gifts / Promotional Products
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Education
Rapid Fire – Event Opportunities for Photo Products
Event-driven opportunities can be a lucrative way for decorators to market their personalization services – especially when you have a mix…
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Education
Bent Glass Blanks: Firing process
Note: This tip originally appeared in A&E magazine. Heat the glass, but only to the point where it gets soft enough…
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Education
Suggestions for Sandcarving Stainless-Steel Tumblers
When sandcarving metal, it’s important to know that you will not obtain depth with metal surfaces unlike other substrates like…
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Education
Engraving Custom Gifts
As technologies continue to improve, custom engraving becomes easier for the shops that want to expand into this lucrative and…
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Education
Marketing to Microbreweries
The possibilities in the drink and barware market, specifically in terms of microbreweries, are nearly endless. Certain branded items are…
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What recognition products are applicable to every budget?
Wall plaques are a standard recognition product in our industry. They may just be the most frequent product ordered by…
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When lasering odd-shaped items for the home, what should decorators keep in mind?
Always think about how to focus on an object, how to keep it stable while engraving, and scalability of design for small…
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What are the top questions shops ask about stamps?
How many impressions will a self-inking stamp make before it needs to be re-inked? It depends on the boldness of…
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Education
Methods of Custom-Building a Plaque
The custom plaque category includes off-the-shelf plaques and plates combined with unique uses and complex layouts – perhaps mounting multiple…
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What are some unique sublimatable items currently on the market?
Slate is a popular sublimatable item right now. Used more often by photographers, slate actually makes a unique plaque or…
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What is the most popular question you get from customers in your awards shop, and how do you approach it?
Customers want to personalize just about everything. One of the biggest questions we receive is, “Can I engrave this?” We…
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Education
Why Decorators Should Consider Laser Etching for Team Sports
One of the most profitable, yet underused decorating processes for the team sports market is laser etching. Etching is a…
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Tips
Heat Things up This Valentine’s Day with Heat Printing
Valentine’s Day is right around the corner and to take advantage of the potential profit this holiday brings, it’s best…
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What are the benefits of having a stamp selection in my shop?
Most personalized products are just that – a single personalized product. But a stamp provides for hundreds or thousands of…
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Creating Quality Promotional Items
One approach for creating a quality, unique promotional product is to let it tell a story that generates a call-to-action…