Business and Marketing
-
Education
What You Need From Your Accountant
Bookkeeping is the backbone of financial management. It is the recording of every entry into the company’s ledger or checkbook.…
-
How do you brand products if you cannot sublimate directly on them?
Stickers, such as Sublidecal, work great for branding when you cannot sublimate directly onto the product. You can purchase sticker…
-
Tips
Mission Statements Matter
Your company mission statement is your beginning statement to your employees, as well as to each of your clients. Do…
-
Take Control of Your Online Reputation: How to handle bad reviews
If you have a bad online review, research it before you answer it. It is so natural to just confront…
-
Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part 1
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
-
What information should I provide in the “contact us” section of my website?
Providing your website visitors with your contact information is a mandatory part of doing business online. However, the methods in…
-
Education
Word to the Wise: Long-Term Planning
When it comes to sales and marketing, many of us are guilty of using “tactical” methods versus having a long-term…
-
What’s an out-of-the-box way to handle the competition?
Instead of feeling frustrated or threatened by the competition that are offering apparel decoration services, consider that these companies can…
-
How can I boost enthusiasm in my sales team?
Hold all-employee meetings and bring in your salespeople to share a success story about how your products and services solved…
-
Education
5 E-Commerce Tips from the Shop Floor
Since the world of e-commerce gets complicated here are some tips decorators can use to navigate the basics. Make it…
-
Shop Talk: How to communicate properly with your customers
Proper communication with everyone who walks into your shop is extremely important. Make sure that each person is greeted and…
-
Hold Your Sales Team Accountable
I would not take away perks that you’ve already provided them – car allowances, computers/tablets, smart phones. Instead, why don’t…
-
Building Your Impressions: Closing Your Sales Faster
A business travels through the marketplace at the rate of its sales. If you want your business to grow faster,…
-
Education
5 Ways to Build Your Brand
Are you afraid that companies won’t take you seriously when they see your shop? Do you worry that a customer…
-
Education
Avoid the Internal Snooze Button on Your Printing Business Goals
I recently watched a Ted Talk video about goal fulfillment. The speaker said most people settle before achieving their ultimate…
-
Education
Fixed Costs: Know Your Break-Even Point
When I’m traveling to shows and meeting with other printers, I often get questions about what system we use for…
