Business and Marketing
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Education
Profile Your Best Customers
Begin by developing a geo-demographic profile of your target customers base. Without invading their privacy, start to record as much…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part Five
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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I’m entering the commercial embroidery market after years of working in the craft market. What do I need to prepare for?
If you don’t like talking about or handling money matters, can’t stand sales or marketing, don’t like serving people, and…
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What challenges do shops face when going green?
One of the biggest challenges in going green is figuring out what to do with the old stuff. Those products…
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Let Prospects Find Their Way to You
Let your prospects beat a path to your door. Always put your contact information on every product you sell, i.e.…
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Is it possible to offer too much customer service?
We all know customer service is critical to the success of any business, but it can be tough to walk…
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How can I build and maintain client relationships?
Building client relationships is ‘selling 101’ these days. If you don’t have a relationship with your customers/clients, you will not have…
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What are some foundations of marketing every business owner should know?
The foundation of any business is its business plan, and the same holds true for your marketing. If you have…
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How can I make my customer comfortable enough to commit to the sale?
Every team knows that there is an incredible advantage to the home field. Offer to meet with customers at their…
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Keep Extra Equipment on Hand
Make an affordable kit of extra equipment parts that most frequently wear or break and need replacement. This kit of…
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Four
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What buzz words get positive attention for awards and engraving businesses online?
The clever trick about buzz words is to monitor what the bots are recording. By spending a few minutes on…
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I’m launching a new product soon. What can I do to stand out and gain interest?
Be different. Do something unusual as part of the launch initiative. Some examples include creating a funny video, doing a stunt…
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Three
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What is partnering, and how can my business benefit from a partnership?
By “partnering,” we’re not talking business ownership, nor employment, but a professional relationship that benefits your business beyond the value…
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How can I insure my business for the unexpected?
Business owners need to think through their insurance needs properly. A meeting with an agent should be both productive and relevant. Make…
