Business and Marketing
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Education
Avoid the Internal Snooze Button on Your Printing Business Goals
I recently watched a Ted Talk video about goal fulfillment. The speaker said most people settle before achieving their ultimate…
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Education
Fixed Costs: Know Your Break-Even Point
When I’m traveling to shows and meeting with other printers, I often get questions about what system we use for…
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Education
All About Blogging: Who, What, and Why
Why blog? Blogs aren’t just a way to share common interests or find an outlet for writers. Blogging provides a…
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Better Work Space, Better Workflow
Try not to crowd highly trafficked work space so people are not bumping into each other. This also minimizes the…
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Education
Before the Busy Season: Product inventory, part two
Order product, and perhaps even extras, ahead of time. This helps prevent rush orders from suppliers, more expensive rush shipping…
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Tips
5 Reasons to Jump into Sublimation
So you’re considering jumping into dye-sublimation. What a wonderful decision! There’s a number of practical reasons why you should proceed…
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How can I better my product photography? Part Five: basic editing
Most professional graphic designers use Photoshop to edit and touch up images; however, many inexpensive mobile device apps and even…
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What existing resources can I tap into to obtain customers?
Take stock of everyone you know – it’s likely you already have a great contact who could use your services:…
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Tips
Determining Business Hours
Business hours should be determined by what works best to ensure that your customers have easy access to your business…
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How can I brand a product inconspicuously?
Some customers may think that a brand can take away from the look of a finished product. However, it may…
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What makes a good branding strategy?
It is the wow factor that makes you want to reach out and touch the product … and try to…
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Building Your Impressions: The Busyness of Branding-Part Four
The products and services you provide your clients help with their brand and image. You directly influence and contribute to…
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What business questions should I be asking myself as an awards retailer?
Do I have repeat business for at least 95 percent of the customers that I sell to who have need…
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Features
Set Up a System for Organizing Orders
We use a specific shelf to store all orders and use color-coded envelopes indicating which production equipment will be used:…
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Ramping up Team Communication for Optimal Success
In a perfect world, when the number of urgent projects increases, the available time in a day we can dedicate…
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Tips
Get Ahead and Stay Ahead in 2020
The economy is at an all-time high. Printers should have had a fantastic 2018 and 2019. Your theme for 2020…
