Business and Marketing
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What are some foundations of marketing every business owner should know?
The foundation of any business is its business plan, and the same holds true for your marketing. If you have…
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How can I make my customer comfortable enough to commit to the sale?
Every team knows that there is an incredible advantage to the home field. Offer to meet with customers at their…
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Keep Extra Equipment on Hand
Make an affordable kit of extra equipment parts that most frequently wear or break and need replacement. This kit of…
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Four
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What buzz words get positive attention for awards and engraving businesses online?
The clever trick about buzz words is to monitor what the bots are recording. By spending a few minutes on…
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I’m launching a new product soon. What can I do to stand out and gain interest?
Be different. Do something unusual as part of the launch initiative. Some examples include creating a funny video, doing a stunt…
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Three
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What is partnering, and how can my business benefit from a partnership?
By “partnering,” we’re not talking business ownership, nor employment, but a professional relationship that benefits your business beyond the value…
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How can I insure my business for the unexpected?
Business owners need to think through their insurance needs properly. A meeting with an agent should be both productive and relevant. Make…
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What should I expect to get from an embroidery conference?
Whether you’re new to the business or a seasoned veteran, you should always stay up-to-date with your industry. The best…
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How to Reduce Last Minute Orders
Take a proactive approach to reducing last minute orders. The easiest way to do this is to prepare a group…
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Education
How to Speed Up the Equipment-Financing Process
Whether you’ve been in the decorated apparel game for decades or you’re just starting out, you’ve probably realized that having…
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Education
A&E Asks Women in the Industry: 5 Minutes with Lisa Higginbotham
How long have you been in the awards industry? 19 years in June. What is your background? My background is…
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In the Trenches: Paperboy Wonders
I really was a paperboy, at the age of 12, and sold copies of our local daily from a green…
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The Long View: When Good Isn’t Good Enough
“Sales are good!” Yes, that’s music to any shop owner’s ears, but as we start to dig into the new…