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What information does my website need to include?
There are a few simple things that your website must include that visitors should know immediately upon arrival: Who you…
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Features of a User-Friendly Site
What features should a site have to make it more user-friendly? First and foremost: speed. If you want someone to buy…
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What’s the importance of having a mobile-friendly site?
The nature of society and technology has driven mobile to new levels, and the internet has adapted to that. When…
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Catch Up with Your Target Audience
Social media is complex, but necessary. In short, people use it often. To say everyone on earth would be close…
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Why is it important for an awards retailer to have a website?
Today’s consumers are internet-driven. The phrase “Google It” is common lingo now. The younger generation may not remember: we used…
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Increase Your Google Ranking
Google magic is somewhere in the range of rocket science. The people that know how to dominate it and maintain…
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Why is mobile marketing so important?
Access to your business in the mobile environment has become a demand from online consumers. A recent Nielsen report found…
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How do you place a catalog online?
FlipBoard may be a great solution for retailers wanting to place a catalog on their website. FlipBoard was created as a mobile-only…
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What is aggregated content – and why should your business care?
Aggregated content is material that is copied from another website, for example, product descriptions from an equipment manufacturer or apparel…
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Calibrate Your Website for the Seasonal Rush
I have this task set annually to November 11th on my internet marketing calendar. It is time for the website’s holiday…
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What Search Engines Look For on Your Website
When a search engine crawls your website, it wants to know: What products and services does this website have to…
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What’s popular in online and social media marketing?
What I am seeing more and more of are platforms catering to the online shopping experience, which is great for…
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How has the digital push toward internet marketing affected traditional marketing practices?
It has become clear that the internet replaced the Yellow Pages a long time ago. “Google it” is now the…
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What are some key factors of a successful mobile marketing campaign?
The mobile audience requires speed and ease of use. They want to be able to find what they’re looking for…
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Why is it important to be active on multiple digital marketing platforms?
Remember when MySpace was relevant? Now, that has gone by the wayside with the introduction of other platforms such as…
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An Alternate Route for Customers Who Don’t Use Social Media
If a customer is unable to stay connected with you via social media, I’d advise answering with a friendly, “If…
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