Business and Marketing
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Starting a Screen-Printing Business
Before you open a shop, it’s important to create a business plan that sets you apart from the rest. Ask…
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Are lower prices more important than good quality?
If you take a student’s view of what immediately precedes a company’s filing for bankruptcy, you will find that three…
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Pricing Engraved Products
Before you determine your pricing structure, we recommend learning the prices of other engraving businesses in the area. It’s a…
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Education
Rebranding Your Company Under a New Name
I’m a proponent of helping your prospective customers find you in the easiest possible way, so if that means ending…
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Make It Your Business: Trust Me?
Is workplace trust an issue? Imagine yourself in the following three situations and consider what you would do or how…
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How can selling my sublimated goods to a group for fundraising at wholesale be a win-win-win?
Fundraising is selling your products to a group or organization (school, church, clubs, etc.) at a wholesale price. The organization…
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Education
Sublimation Tip: Track all of your costs
The biggest factor in understanding how to price a sublimated product is tracking all of your costs. Let’s say you are…
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Education
Picking the Right Interview Questions
In interviews, we typically pose vague questions such as, “For this position, we are looking for someone who can multitask –…
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Education
The Growing Pains of Running a Business
Starting your own business is a little bit like being a baby; you must learn to navigate your space, discover…
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Transparency is often claimed as a company core value, but what does it actually mean?
Transparency means that everyone has defined roles and needs to be accountable for them, as well as be expected to…
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Utilize Shop Downtime to Conduct Voice-of-the-Customer Surveys
Summertime is a great time to conduct a “Voice of the Customer” survey. This is a valuable practice for when…
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Education
Changing the Culture of Your Business: Harmonizing new and mature employees
Often, we talk about the necessity to keep your lines fresh, showrooms clean and representative of what you want to…
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Education
Set Up an Effective Hiring Process
Like any task in your company, hiring needs to be a process that you create, maintain, and improve. It also…
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What do shops need to know about going green?
Know that going green isn’t going to happen overnight. It, like most things in business, needs to have some thought…
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The Long View: Branding Your Brand
As a sign shop or commercial graphics provider you likely get many kinds of promotional projects to fulfill-product rollouts, special…
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Strategies to Sell Wholesale Items to Organizations for Fundraising
My suggestion is to promote two different strategies to an organization: selling inside and selling outside. Inside campaigns focus on…
