Business and Marketing
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Education
Word to the Wise: Adding Value through Novelty and Purpose
The possibilities for addressing why customers care are many. The examples below are a couple of ways to drive customer…
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The Long View: Safety First
Over the years, I’ve spoken with countless shop owners and production managers from a range of sign shops, grand-format print…
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Play Nice: How to Communicate About Competitors
Business is sometimes cut-throat and always competitive. When the pressure is on, one can be seduced into trying to create…
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Education
Father’s Day Promotion Ideas
Father’s Day offers a unique opportunity for shops and businesses to participate in promotions. Everyone loves a good deal or getting…
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Growing Pains: Building Your Impressions with Lessons Learned-Part Four
Learning never ends. Growing pains don’t either. The latter breeds the former. I’ve had my share of both over the…
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What is the best method to follow up with a client without coming off as pushy or rude?
Not becoming pushy or rude is important since the decision maker will be more apt to return the call of…
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My sales team is on an incentivized pay system. Should I offer the same commission rate for every type of product?
If there is a significant difference in the profitability of your core bread-and-butter offerings and that of smaller markets like…
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Education
Trade Show Advice for Business Owners
Maybe you’re a screen printer looking for a new press or a shop looking for the latest in heat transfer…
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Education
Overcoming Price Pressure
In STAHLS’ TV video, Josh and Zach Ellsworth talk about overcoming price pressure. Here are some major takeaways from the…
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10 Traits of a Super Salesperson
Whether you’re selling software or signs, these are attributes that everyone needs to have to be successful, courtesy of Intelliverse.com.…
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Growing Pains: Building Your Impressions with Lessons Learned-Part Three
Learning never ends. Growing pains don’t either. The latter breeds the former. I’ve had my share of both over the…
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Education
Call Your Own Company
Call your own company – either the main business number or your direct line, and imagine you are calling for…
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What are some spring-cleaning activities shops often forget about?
Something that I typically advise people to do throughout the year is to take the time for “spring-cleaning” of their…
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How can shops get involved with their community and gain local business?
Springtime is a perfect time for shops to host customer appreciation days and open houses to engage their community. Usually,…
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When setting up a booth at an event, what is the best approach to showcase my shop’s products?
Many companies dump their products or brochures out on tables or even on the floor. This can overwhelm attendees, and…
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News
In Memoriam: Bill Trucksess of Philadelphia Sign
Bill Trucksess, who ran Philadelphia Sign Co. for more than five decades, passed away recently at the age of 87.…
