Take Control of Your Online Reputation: How to handle bad reviews

While you have a small chance of preventing bad reviews, you do have ways to manage them with the goal of fending off any damage they might create.

If you have a bad online review, research it before you answer it. It is so natural to just confront the reviewer, but are you sure that you have all of the facts? Is the review legitimate? Make sure you know what you are talking about before giving your side of the story. Be prepared with solutions to make the reviewer happy.

Additionally, if there is an option to answer a post privately, this might be a good idea, as the reviewer might be inclined to take down a negative post if you have resolved an issue to his or her satisfaction.

Don’t let bad reviews linger. Search your business online and see what comes up. Take the time once a month or so to see what links are associated with the business. Check addresses and phone numbers for accuracy. Identify any bad reviews so you can deal with them head-on.

-Eric Priceman, Victory

Eric Priceman Victory

Eric Priceman

Eric Priceman is president of Victory. In his three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

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