Diversification is the biggest benefit of sublimation. Sublimation is a complementary technology that enhances awards and engraving businesses by expanding the types of products they can offer, increasing the value they can deliver to existing customers, and opening up new markets to which they can provide services.
In terms of adding value to an awards or engraving business, sublimation is one of the least expensive technologies to invest in, yet it delivers more than adding any other type of decorating system. For example, the local baseball league that usually orders trophies each season from an awards shop can also order photo plaques, mugs, pennants, shirts, socks, and other team-focused products from that same shop if it has a sublimation system.
-Jimmy Lamb, Sawgrass