What are the benefits of offering sublimation?

Diversification is the biggest benefit of sublimation. Sublimation is a complementary technology that enhances awards and engraving businesses by expanding the types of products they can offer, increasing the value they can deliver to existing customers, and opening up new markets to which they can provide services.

In terms of adding value to an awards or engraving business, sublimation is one of the least expensive technologies to invest in, yet it delivers more than adding any other type of decorating system. For example, the local baseball league that usually orders trophies each season from an awards shop can also order photo plaques, mugs, pennants, shirts, socks, and other team-focused products from that same shop if it has a sublimation system.

-Jimmy Lamb, Sawgrass


Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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