Education
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Market Domination: 5 Steps to Be a Go-To Decorator
While many businesses have survived and even thrived during COVID-19, now isn’t the time to relax. Instead, see this new…
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Find Your Customer’s Hot Button
Think about something that is bothering you right now. Does it make you angry? Give you anxiety? Is it a…
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Relationships: 3 Aspects of Strong Customer Communication
For the last article in this series on relationships, we’ll look at building relationships with customers. In building these relationships,…
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Ep. 19 – How A&P Master Images Grew by 19% Last Year
In Part 1 of this two-episode interview, Howard Potter discusses how preparing for “what if” enabled A&P Master Images to…
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8 Product Photography Tips to Help Grow Your Online Sales
Want to see a lift in your online sales? Start with your product photos. It’s estimated that over 90% of…
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Jade vs. Crystal Clear Glass: Which is Harder?
This question comes up a lot in the awards and recognition industry. From a technical perspective, both jade and crystal…
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Why Aluminum Solves Signage Worries
The perfect exterior sign does not exist unless it’s fully capable of meeting your signage needs. Manufacturers offer various materials…
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Try This: Relief Carving an Elegant Trophy
A relief engraving is a deep engraving with differing, eye-catching heights created by gray shades in the graphic. Data can…
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Second Act: Historic Theaters Find New Life With Digital Marquees
Today’s movie theaters tend to all look the same: sprawling buildings adjacent to shopping malls. But at one time, theaters…
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Save Time and Money with These Resource Sites for Graphics and Fonts
Need inspiration for your next creative sublimation project? Here are some sites to keep in mind for images and fonts…
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Pricing Guide for DTG Prints
One of the first questions new buyers of DTG (direct-to-garment) equipment need to ask themselves is, “How should I set…
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Relationships: Maintaining Good Employee Camaraderie
For the next article in the relationships series, we’ll look at building relationships with employees. When dealing with employees, I…
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Understanding How Print Media and Ink Technology Work
My kids love visiting Roland DGA headquarters to see all the different types of printers and the cool things our…
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The Basics of Price Psychology
Pricing is what you have left when all your other efforts fail to convey value. When the client cannot accurately…
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The Pros and Cons of Ink Types for Wide-Format Printing
If you are in the market for your first wide-format printer, it is critical to research equipment that best suits…
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Ep. 18 – Kenny Walker Discusses the Evolution of 70 Years of Business
Oklahoma City-based Walker Companies celebrates 70 years of working in the custom graphics industry. Owner Kenny Walker discusses how the…
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