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Planning Your Day for Productivity
Having a plan or stopping to think about something before moving forward can make a huge difference. One of the…
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What are some ways to breed sales in the pet market?
Creativity is key here. My first suggestion is to book yourself at some local art fairs and make sure to…
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The Value of Defining Your Target Customers
The first step to become a customer-centric business is to clearly define who your customers are, as well as clearly defined expectations…
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Tips
Evaluate Your Email
Ditching AOL/Hotmail/Yahoo email addresses is an important step to improve your digital presence. If you have a website, it should…
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Is wide-format software harder to use than small format for sublimation?
While at first glance it seems more difficult, the process is the same, you just have a tool called a…
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Tips
Maximize Your Pet-Related Sales
A thought process to follow for maximizing your pet-related sales is to “think outside the collar.” What I mean is…
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Call Back Existing Customers
Study after study has shown that the cost to do more business with existing customers is far less than finding…
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What are the costs of getting into wide-format sublimation?
Typically, you can purchase a 44-inch printer system for about $7,000 to $9,000. Some other costs involved could be a…
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Why should I add 3-D or vacuum press sublimation to my product offerings?
3-D or vacuum press sublimation is a technique that is starting to come to light of the everyday sublimator due…
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Reach Customers with Effective Marketing
The most important thing is to focus on the entire customer experience from the time they learned about who you…
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What is the value of creating products for a niche market?
It’s easy to take advantage of a niche market. With the right approach, profits will soar. When you own a…
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Features
Wide-Format Sublimation IS for Small Shops
The biggest myth is that wide-format sublimation is only for large shops. Even if you can’t justify the purchase or…
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How can you add extra value to your sublimation products to increase profit?
Value is a perceived number and as humans, we have no idea what it costs people to make most things…
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Sourcing Fabric for Sublimation
Make sure you have sourced the correct fabric to make the garments your customers desire. Not all 100 percent polyester…
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Features
Are You Ready for 2019?
Note: This article appears in the January issue of A&E magazine. Welcome to 2019! Are you ready to get it started…
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