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Tips
Maximize Your Pet-Related Sales
A thought process to follow for maximizing your pet-related sales is to “think outside the collar.” What I mean is…
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Call Back Existing Customers
Study after study has shown that the cost to do more business with existing customers is far less than finding…
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What are the costs of getting into wide-format sublimation?
Typically, you can purchase a 44-inch printer system for about $7,000 to $9,000. Some other costs involved could be a…
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Why should I add 3-D or vacuum press sublimation to my product offerings?
3-D or vacuum press sublimation is a technique that is starting to come to light of the everyday sublimator due…
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Reach Customers with Effective Marketing
The most important thing is to focus on the entire customer experience from the time they learned about who you…
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What is the value of creating products for a niche market?
It’s easy to take advantage of a niche market. With the right approach, profits will soar. When you own a…
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Features
Wide-Format Sublimation IS for Small Shops
The biggest myth is that wide-format sublimation is only for large shops. Even if you can’t justify the purchase or…
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How can you add extra value to your sublimation products to increase profit?
Value is a perceived number and as humans, we have no idea what it costs people to make most things…
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Sourcing Fabric for Sublimation
Make sure you have sourced the correct fabric to make the garments your customers desire. Not all 100 percent polyester…
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Features
Are You Ready for 2019?
Note: This article appears in the January issue of A&E magazine. Welcome to 2019! Are you ready to get it started…
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Features
How to Achieve All-Over Sublimated Garments
To achieve clean, solid-color sublimated garments, the method used is called cut-and-sew all-over garment decoration. Decorators sublimate cutout pieces of…
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The Importance of Polyester
The ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration. The ideal…
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Why spend time and effort on social media?
Being on Google+ or any other social media forum and talking about search terms that are important to your business…
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Tips
Adding Value to Sublimated Products
Adding value to your sublimation offerings is what can surely set this decoration apart from the other methods. How can…
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Tips
3 Unique Items to Decorate this Holiday Season
Is your business ready for the holidays? Do you want to offer the perfect gift items that are unique? With personalization,…
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Profiting in the Pet Market
Pet beds are perceived as valuable personalized products for your pet and can be made by sewing a pillow inside…
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