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How is voice search used to find a business?

Voice search changes the way we search for things online. If you were trying to find someone to make you awards plaques and were using a desktop computer or a mobile phone typing in your search, it might look something like “award plaques 63376 design services.” But the search would look sound like this if you’re speaking it to your digital assistant: “Please find an awards plaque retailer in St. Peters, Missouri that can help me with the design.” As you can see below, the results are different, though my intent was to find the same thing. 

typed search 1

You can see the different results between a typed search (above) and voice search (below). (Images courtesy Aaron Montgomery)

voice search

   —MontCo Consulting, 2 Regular Guys

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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