How does being a customer-centric business allow for more profit?

Being customer-centric is a mindset of how you look at your business and what drives and indicates success. I’m certainly not saying that making a profit and meeting goals is not important, but I am saying it should not be the main factor in the success of your business.

It can be hard to justify on a spreadsheet when you have to redo a job when it was not your company’s fault. Being easy to work with, always being there for your customer even when “it’s not my fault” is a value-added service. Therefore, your prices can be higher than your competitors and your customer will not care because you do not give them a reason to go shop around.

—MontCo Consulting

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast ( He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released

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