To properly manage a business, especially in today’s digital world, you have to have good data to make sure you manage it efficiently. Having the right data can be crucial to success or failure; each company is going to have different KPIs (key performance indicators) that they use. Most companies start with the strategies and projections, then figure out the data they want to measure that will prove their strategies and projections correct. But that can lead to failures later. For me, I start with the data and let that set my strategies and projections.
Start by figuring out what your biggest weakness was (or if you are a new business, could be) and then pick out a possible data point that could show improvements as you make changes. At a minimum, measuring and managing your weakness and your best success puts you ahead of the competition.
