The Value of Defining Your Target Customers

Focusing your business may yield better results for your intended customers.

The first step to become a customer-centric business is to clearly define who your customers are, as well as clearly defined expectations for your customers. This allows everyone to understand what you can and cannot do. You need to focus your business around the types of customers that you want and who provide the most value to your company. In turn, this can allow you to provide the most value to them. 

-Aaron Montgomery, MontCo Consulting, 2 Regular Guys 

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast ( He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released

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