The Value of Defining Your Target Customers

Focusing your business may yield better results for your intended customers.

The first step to become a customer-centric business is to clearly define who your customers are, as well as clearly defined expectations for your customers. This allows everyone to understand what you can and cannot do. You need to focus your business around the types of customers that you want and who provide the most value to your company. In turn, this can allow you to provide the most value to them. 

-Aaron Montgomery, MontCo Consulting, 2 Regular Guys 

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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