Business and Marketing
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If a client indicates they won’t pay the bill, what actions can be employed?
The most efficient way to begin a formal approach to collections is to have your lawyer send a 10-day demand letter. Most…
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Best Practices for Brand Application
Your brand should be visually consistent and on everything that is/will be associated with your products and services. Use software such as…
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What advice is recommended for a shop that’s losing business to its competition?
Consider this question: If all it took was for your competitors to offer a lower price to steal the business, were…
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Education
How to Build a Brand Brief
Before you get into the styling of your brand, you should have a business creative brief or brand brief (separate…
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Education
Things to Look Out for When Buying Used Equipment
When we talk to people about buying equipment, we typically tell them to think of it like buying a car.…
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How do you come up with a tagline to go with a company name?
If you have decided that your company name could use a tagline – keeping in mind that not every business…
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Should printers charge a setup fee for all orders?
While this is a very subjective question I tend to lean on the side of no. While I do believe…
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How can a business get rid of the “Band Aid” method to problem-solving?
Instead of implementing a hasty solution to a problem or issue that covers up its symptoms but does not necessarily…
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What sales presentation techniques are valuable for awards retailers?
Closing. You should start closing the sale from the first call. As soon as the prospect interacts with you in any…
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When is the best time for sublimation shops to prepare for the holiday season?
Though the winter holidays are still several months away, I find that August and September are smart times to think about…
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How many people are “too many” for a meeting?
All-employee meetings should afford everyone an opportunity to attend, participate, and benefit. But not every meeting should include everybody. Invite…
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Why is it important to offer cross-training opportunities to employees?
Using shop downtime is an excellent time to do cross-training. Maybe you have one person who works primarily on one…
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How do you start introducing personalized gifts into an existing business?
The first step is to determine who you’re selling to. Are you looking for new customers or broadening the horizons…
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Education
Choosing a Designer for Your Outsourced Work
Running a screen-printing business gets extremely busy, and oftentimes there just isn’t enough time to get to everything. That’s where outsourcing…
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How do I get my shop through the looming seasonal lull?
Every industry falls victim to a seasonal lull, and screen printing is no exception. For screen printers, the lull usually…
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What’s the best way to lay out my shop’s showroom or store front?
You have to keep three main layout concerns in mind when mapping out where to put your offerings in a…
