Business and Marketing
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Putting Ink to Paper: Questions to Ask When Starting a Printing Business
So, you want to start your own printing business. You dream of designing quality products and apparel from your own…
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Action Plan Guidelines for Revamping Your Sales Process
Once you’ve committed to sales process improvement, it’s time to put a plan into action. Use these questions to keep track…
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How does a business know when it’s time to grow?
In general, businesses should make a move only when there are growth opportunities that can benefit your business and give…
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Education
Commit to Sales Process Improvement
Suppose you sent out a memo to your sales force and asked them, “Please describe the steps in our company’s…
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Building Your Impressions: More Than Signs, Part Four
Over the last decade, my company transformed from sign maker to building impressions and grew into added lines of products,…
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What makes a marketing campaign effective?
Any time you do an ad or promotional campaign, you should follow this checklist of an effective marketing campaign: It…
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Education
Upselling: A Piece of the Sales Puzzle
Anyone who has ever sold anything, at some time or another, has heard, “You have to upsell if you’re going to make…
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5 Ways to Communicate Better with Customers
I tend to do a lot of my communicating via email. Part of that is because I don’t like talking…
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Education
Financial Steps for Replacing a Laser Part
There are some laser parts that wear out that do not prevent you from a day of lasering yet need…
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Ways to Market Your Laser Company
For a business that specializes in engraving, the proof is in the end result. People need to see engraving and…
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Education
The Complete Primer to Growing and Expanding Your Business
There’s an old proverb that states, “A vision without a plan is just a dream. A plan without a vision…
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What are the benefits of specialization versus an extensive product line?
Many people who are just starting their business begin by offering a wide variety of products and services. It’s an…
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Why should I rotate the samples in my showroom?
Moving items and changing colors can give your showroom a quick change to make a big difference. Try it but…
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Education
Sign-Up Forms as a Marketing Strategy
Email marketing has its own set of strategies, collecting subscribers tends to be a strategy all its own. Sign-up forms…
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Building Your Impressions: More Than Signs, Part Three
My company went from being a sign provider to becoming a source for design and brand solutions, and it opened…
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What is an effective approach to drive prospective clients to my business?
One effective approach to driving prospective clients to your business is to create and pitch product mockups or project proposals…