What is the role of product presentation in small business success?

It is up to us as the leaders of our business to package our offering so it is attractive and appealing to the buyers of the marketplace. Our products must be presented so they look the best but presented honestly so that the recipient is never disappointed; we want the client to come back. Repeat business is the only way that most small businesses can grow and survive. It is so important that we as the owners of small businesses establish a relationship with our clients based on trust and dependability. If we ever lose the confidence and trust of our clients, it might be impossible to get it back.

As business owners, we must do a good job of presenting our products, whether it’s face-to-face or a silent sell from a picture, our website, or on a catalog page. The effort of selling is just telling our story while demonstrating the positives of our offering versus the competition. Our offering must be better in our eyes but also in the eyes of the buyer.

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Stephen L. Capper

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

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Charlie Fox

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