Business and Marketing
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Education
The Art of Finding (and Keeping) a Customer
“The purpose of business is to create and keep a customer.” – Peter Drucker Owners of small businesses seem to…
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Features
Issue Preview: Workwear, Data Analytics, and Equipment Financing
In the October issue of GRAPHICS PRO, set to hit a screen near you on Sept. 23, print and graphics…
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How Customization Businesses Can Drive Traffic to Their E-Commerce Sites
As much as I would love to report that all you have to do is build a good site and…
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Features
GRAPHICS PRO EXPO Announces 2022 In-Person Event Schedule
GRAPHICS PRO EXPO (GPX) announces its 2022 in-person event schedule, featuring six accessible and dynamic locations coast-to-coast. This year GPX…
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Education
Customer Service: It’s the Little Things That Matter
Tone, body language, and effort. This is what your customers want. I walked out of a franchise business last week,…
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Features
International Minute Press Franchisees Share Growth Strategies
As more and more businesses reopen and their community gets back to a sense of normal, Kim and Bob FitzGibbons…
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Education
The Missing Piece to Your Customer’s Puzzle
Your brand proposition There is a reason why customers choose you over others. Your product/service list is just a menu:…
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Education
Body Language in Public Speaking
The art of public speaking Even if you are a one-person shop, you will need to speak to others in…
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Marshall Atkinson Releases New Production Tracker App
Workflow and decorated apparel industry consultant Marshall Atkinson teams up with no-code experts Grid to bring print shops a tool…
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Education
Embracing Technology to Navigate the Back-to-School Market
Our industry, especially the back-to-school and sports market, has been built on face-to-face interactions, handshakes, and onsite selling. Because of…
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News
Latest Hires and Promotions in the Custom Graphics Industry
American PERMALIGHT Inc. announces two new hires. Alexis Hinckley and Maria Xavier join the company as sales and project specialists,…
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Education
You Can’t Sell What You Can’t See
Ever read Aesop’s fable, “The Ant and the Grasshopper?” It applies to your business. Don’t be the grasshopper The fable…
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Education
Losing Business? The Problem May Not Be Your People
You are not losing business because of bad employees. Your automation could be driving your customers away. A recent customer…
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Education
If You Don’t Ask, the Answer Will Always Be No
“Hope is the quintessential human delusion” – The Matrix Reloaded If you want something — a sale, a raise, some…
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Education
Aaron Montgomery on Financing Equipment
Aaron Montgomery’s August column highlights investment decisions and how print businesses can tell if they’re ready to buy newer, bigger…
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Features
GRAPHICS PRO EXPO in Long Beach Next Week
GRAPHICS PRO EXPO (GPX) opens Thursday, Aug. 12, and runs through Saturday, Aug. 14, at the Long Beach Convention &…
