Custom Ink, a custom apparel and accessories company, announces its acquisition of Swag.com, a platform for corporate merchandise and the emerging “gifting-as-a-service” category. According to Custom Ink, the partnership will help organizations build meaningful bonds with their remote teams, customers, and partners through custom swag and gifting, and it will also position Custom Ink for continued growth in the market.
“With Swag.com, we’ll help organizers and organizations meet the need of sustaining a sense of connection and community no matter where people are located,” says Marc Katz, co-founder & CEO of Custom Ink. “There is an amazing alignment of values between our companies, and we’re excited to build and extend our platforms together.”
Swag.com was launched by Jeremy Parker (CEO) and Josh Orbach (COO) in 2016, as the two college friends from Boston University saw an opportunity to transform the industry through high-quality products, streamlined online design and ordering, turnkey storage and distribution, and a focus on customer experience. The two entrepreneurs will continue to lead Swag.com as part of Custom Ink.
“During the pandemic, people couldn’t gather in the office or connect at sales meetings or trade shows,” says Parker. “With many employees and partners feeling out of touch, our new model for swag distribution helped companies maintain their identity and cohesion.”
“In an increasingly virtual world, physical items play a tangible role in connecting people, building relationships, and showing generosity,” says Orbach. “Swag.com and Custom Ink were both built on the power of using swag to bring people together, and we believe this combination will position us for long-term leadership in our category.”
The financial terms of the acquisition were not disclosed.