Tips
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How can I build and maintain client relationships?
Building client relationships is ‘selling 101’ these days. If you don’t have a relationship with your customers/clients, you will not have…
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What are some foundations of marketing every business owner should know?
The foundation of any business is its business plan, and the same holds true for your marketing. If you have…
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Why should I add sublimation to my business?
Sublimation is incredibly versatile, economical, and can be applied to such a wide variety of products. It is an easy…
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What common errors do embroiderers make when choosing stabilizer?
Know your fabric’s limitations when it comes to the design itself before thinking about which stabilizer to use. Puckering, pulling,…
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How can I make my customer comfortable enough to commit to the sale?
Every team knows that there is an incredible advantage to the home field. Offer to meet with customers at their…
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Keep Extra Equipment on Hand
Make an affordable kit of extra equipment parts that most frequently wear or break and need replacement. This kit of…
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Mounting Sandcarved Signs and Plaques
Sandcarved signs and plaques can be mounted by drilling holes through the glass and using metal standoffs to mount the…
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Computer Software Versus Smartphone Apps
Instagram is a great way to fix up a not-so-great picture and one that has an emotional connection for the…
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Four
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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Embroidering Logos on Placket Shirts
Placket shirts are one of the most common staples for any embroiderer. Whether it’s the standard polo or a long-sleeve…
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Is an inkjet or a laser printer better for printing heat transfers?
To provide the full-color benefits of heat transfers on garments, you’ll first want to consider the type of business and…
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What buzz words get positive attention for awards and engraving businesses online?
The clever trick about buzz words is to monitor what the bots are recording. By spending a few minutes on…
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What is a common mistake when laser engraving glass?
Often, when a laser strikes glass, it will fracture the surface but not engrave deeply or remove the material needed…
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Debunking Wide-Format Sublimation Myths
This article appears in The Sublimation Report, a special supplement to the April issue of A&E. Welcome to wide-format sublimation. It is…
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Hire Aspiring Graphic Designers
Your job is to create artwork that your clients love and will pay for. If you lack the ability to…
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What is one way to edit photos in Photoshop for better-looking photo gift products?
This answer appears in the April 2018 issue of A&E. Cropping an image is a great place to start. Can…
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