EducationQ&A

How much top-line revenue can be put through one heat press?

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The answer is dependent on a number of factors. First, what types of garments are you selling to go with your heat print decoration? The more expensive the garment, the more top-line revenue can run through your heat printing department. There’s only so much perceived value that a custom decoration can generate. However, the real differentiator is in the type of item you’re applying the decoration.

A T-shirt with a two-color graphic could generate anywhere from $5-$20 of top-line revenue. Change that T-shirt to a quarter-zip, performance polyester pullover, and potential top-line revenues more than double. Now, upgrade your two-color screen print transfer to a glitter or silicone finish, and you can add another 10-15 percent to your sale price on the item.

Measuring success by top-line revenue is important, but you can see how skewed the number can be by the breakdown of the apparel sold and transfer types used.

—Stahls’

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Josh Ellsworth, Stahls'

Josh Ellsworth

Josh is the VP of sales, dealer channel for Stahls'. He deals in the sales and implementation of heat-applied, apparel-decorating systems with a focus on customization. He holds skills in the production, sale, and marketing of customized apparel. He presents seminars at trade shows and contributes articles to trade publications, like Printwear magazine.

Zach Ellsworth

Zach Ellsworth

Zach Ellsworth has been working in heat print technology for the past 20 years. Zach is currently serving as the director of fulfillment technology at GroupeSTAHL, where he’s focused on making it even easier for businesses to implement heat print technology at scale.

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