What are some unconventional ways to market sublimation services?

Online marketing and advertising are certainly tried-and-true methods to get your name out there, but if you’re still looking for new ways to show off your shop’s skills, consider these unconventional approaches:

  • Volunteer to install a tile mural in a public or high-traffic area. You can use this as your calling card to show folks what you can do.
  • Make a set of personalized mugs for the local TV morning show. Imagine how many people see those every day.
  • Tap into event-driven opportunities like car shows, sporting events, and pet shows. These provide great impulse buying opportunities.
  • Plant seeds. When possible, include a sample product with a customer’s order. Often, that sample will find its way to someone new.

-David Gross, Condé

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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