EducationQ&A

What are some unconventional ways to market sublimation services?

Online marketing and advertising are certainly tried-and-true methods to get your name out there, but if you’re still looking for new ways to show off your shop’s skills, consider these unconventional approaches:

  • Volunteer to install a tile mural in a public or high-traffic area. You can use this as your calling card to show folks what you can do.
  • Make a set of personalized mugs for the local TV morning show. Imagine how many people see those every day.
  • Tap into event-driven opportunities like car shows, sporting events, and pet shows. These provide great impulse buying opportunities.
  • Plant seeds. When possible, include a sample product with a customer’s order. Often, that sample will find its way to someone new.

-David Gross, Condé

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

Related Articles

Back to top button