Education
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What are midtones?
Midtones are simply the tonal value between your darkest and lightest areas of an image. If there isn’t a significant…
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Color Schemes and T-Shirt Designs
If you’re wondering how to create T-shirt designs with colors that work well together, you must first understand a little…
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Maintaining Informational Workflow in Your Embroidery Shop
The way information is stored and transmitted can make a significant difference in how quickly your shop completes an order.…
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How can a color chart improve a decorator’s business?
A color chart is a sheet or book that contains every color of a given product. For heat printing, these…
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The Background and Pros of the Single-Head Embroidery Machine
The simple definition of a single-head embroidery machine is a machine that can produce one embroidery piece per operation. Although…
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What is a straight embroidery stitch?
A straight stitch is a line of repeated single stitches usually used for lines or details under .8mm in thickness.…
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What is bottom-line profit?
Once a shop generates revenue, it can begin to measure success by looking at its bottom-line profit number. This is the money…
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Try This: Protection While Printing
With 30 years in the decorated apparel industry, Steve Carter has gone from printer to technician to business owner and…
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Why is it necessary for a business to market itself?
Marketing is the catalyst for sales. Without marketing, no one will know what you have to sell, who you are as…
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How to Organize Your Ink Room
For many shops, taking time away from getting goods printed and out the door is a challenge. Unfortunately, during the lockdowns…
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A Word on Marketing and Value
Marketing is our method of finding our way into our customers’ lives through value. Value equates to giving our customers…
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5 Tips to Stay Focused and Motivated While Working from Home
A few months ago, we couldn’t have imagined how our lives were going to be changed in this country and…
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Diversified Products for the Current Times
Product diversification has been a topic for a while now, but it has really come to the forefront recently. Dealers…
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Effective Halo-Lit Channel Letters
Throughout the years, halos have readily been used in artwork and descriptions to portray reverence. The notion of a glow—a…
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Best Practices for Short-Term UV Printer Storage
Best practices for short-term UV printer storage: Prior to entering into a short-term idle state, perform a nozzle print test.…
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How can current customers help your business reach new clientele?
The simplest way is word-of-mouth referrals. Chances are that a current customer runs with people who are a lot like…
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