Education
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Building Your Impressions: More Than Signs, Part Four
Over the last decade, my company transformed from sign maker to building impressions and grew into added lines of products,…
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5 Things to Know About Heat Transfer Paper
Looking to expand your personalization business? Want to make T-shirts or apparel that will really stand out? Get your feet…
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What makes a marketing campaign effective?
Any time you do an ad or promotional campaign, you should follow this checklist of an effective marketing campaign: It…
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What are some out-of-the-box substrates to sublimate?
There are so many items we interact with on a daily basis that are sublimated – things we don’t even…
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Upselling: A Piece of the Sales Puzzle
Anyone who has ever sold anything, at some time or another, has heard, “You have to upsell if you’re going to make…
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How do I choose the right sublimation paper?
First, let’s talk about the three different sublimation paper categories. These may be different than other suppliers, but my experience has shown…
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5 Ways to Communicate Better with Customers
I tend to do a lot of my communicating via email. Part of that is because I don’t like talking…
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Video of the Week: He Found His Calling on the Wall
This week’s video of the week features Jason Coatney of Brooklyn’s Colossal Media, in a video put together by the…
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Financial Steps for Replacing a Laser Part
There are some laser parts that wear out that do not prevent you from a day of lasering yet need…
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Ways to Market Your Laser Company
For a business that specializes in engraving, the proof is in the end result. People need to see engraving and…
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Overcoming Crooked Placement with Heat-Applied Graphics
Crooked placement is perhaps the most common mistake with heat-applied graphics. Getting everything on your garment placed correctly without the…
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Increasing Screen Longevity
There is no single factor that determines how long your screen will last; there are many. All screen printers face…
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The Digital Eye: Swapping Heads
It happens sometimes-the wrong expression on the right pose. Perhaps the smile looks more like a grimace, or everything else…
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What potential customers are out there for specialty thread?
Explore some of the specialty threads and their ideal markets in this video Q&A with Lisa Pfeifer of Stitch It International.…
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The Complete Primer to Growing and Expanding Your Business
There’s an old proverb that states, “A vision without a plan is just a dream. A plan without a vision…
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Are there any quick edits I can apply to my clients’ photos to make them better for sublimating?
Keeping your subject in focus while blurring the background can help bring the person visually into the foreground of the…
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