What strategies help position new personalized gifts in the showroom?

  • Set up a display in your front window. Sometimes one single item can catch the eye of a customer that can set off a storm of purchases.
  • Locate new and interesting merchandise between the front door and the cash register. That way, your customer has to walk by it in order to pay – this makes them hesitate and look a bit more.
  • Try to make a smooth transition from one type of item to the next. For example, don’t place a medal display next to a plaque display. These two items rarely cross the same market; however, business card holders are a great item and could easily progress into plaques for corporate giveaways and awards.
  • Put items right by the cash register or in other high-traffic areas for impulse buys. Have items out that customers can touch, pick up, and feel. Some items can never fully be appreciated with just a picture or if they are inside a glass display.

-Brenna Walsh, JDS Industries

Brenna Walsh

Brenna Walsh

Brenna Walsh is the Communications Specialist at JDS Industries in Sioux Falls, South Dakota. She specializes in public relations and has extensive knowledge of products along with substantial background in writing.

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Charlie Fox

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