What’s popular in online and social media marketing?

What I am seeing more and more of are platforms catering to the online shopping experience, which is great for…

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How can I ensure a proper Pantone color match when direct-to-garment printing?

One of the simplest and most effective methods for matching a Pantone color using a DTG printer is to create…

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How can participating in new activities benefit your business?

Look for an unfamiliar activity outside of your comfort zone to participate in on a consistent basis. Schedule this regularly…

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What is the key to long-term profit?

Change how your company looks at your customers and make sure everyone from the top, down makes their decisions based…

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Margins: are they right and how do you know what they need to be?

I suggest you go about answering this question by working backward. First, be honest with yourself and come up with…

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How can decorators sell sublimation on social media?

Social media makes for a great place to sell your work as long as decorators position their accounts appropriately and…

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What are the benefits of offering laser engraving?

Shops offering lasering engraving services have a huge opportunity to expand their product offerings and profit margins. By offering this…

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What are some easy ways to enhance images for photo products?

The most important improvements you can make to images intended for photo products are color correction and cropping. The auto…

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What is the relationship between line quality and photoresist thickness?

Photoresist films come in a couple of different thicknesses, usually 3 mil to 5 mil, on average. The thickness choice…

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What are some sublimatable promotional items?

Promotional items I recommend to retailers are: mugs, keychains, mousepads, and any item that can cater to your clients’ business…

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What are some good base settings to use on a rotary engraver?

Most materials can successfully be engraved using a depth of 0.003 to 0.60 of an inch. Materials with a heavier…

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How has the digital push toward internet marketing affected traditional marketing practices?

It has become clear that the internet replaced the Yellow Pages a long time ago. “Google it” is now the…

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How often should you replace fume extraction filters?

How often you need to change your filter depends on the specific application you are using your fume extraction system…

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Why should you delegate some of your tasks to your employees?

It is good to have a fundamental understanding of everything in your business, but it is not good to have…

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