Just as important as showing your products is developing the right pitch. There are no magic words here. What you say and how you say it should be determined by the target market itself, which is another reason why research is vital to successful selling.
The first thing to understand is that you are not selling sublimation – and for the most part, you aren’t selling products either. You’re really selling something that fulfills the needs of the market. A sublimated water bottle, for example, is not just a water bottle when it has a company logo on it; it is a billboard for promoting someone’s business, summed up in one simple word: advertising.
In marketing terms, this approach is referred to as “spinning,” which basically means elevating an everyday item to superstar status by changing the context in which you frame it. A customer needs a good reason to spend money with you, so you must come up with a compelling reason why they should.
-Jimmy Lamb, Sawgrass
