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What are some ways businesses can stand out from the crowd?
Give these four simple methods a try: Take a different approach. When you know you are going up against others…
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How can I use Instagram to market and promote my business?
Whether you are already using Instagram, or you are a newbie to this platform, here are nine tips on how…
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Tips
7 Questions You Need to Ask Before Quoting a Price
While there are advantages to having a printed price list for embroidery quotes, there are still variables that will alter…
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Is it possible to embroider on the back of a mesh cap?
Some people think it’s impossible because of all the holes in the mesh. But with the right stabilizer, you can…
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How can embroiderers ensure they’re accurately quoting jobs?
To quote a price accurately, you need to know or get at least a rough estimate of the following details:…
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Why can’t I find retail styles in the wholesale market?
The manufacturing model for retail apparel is completely different than the model for our industry. In the retail industry, the…
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Do I need to have my offerings available somewhere online?
If potential customers can’t find your business online and on social media, you may as well not exist. They’ll find other…
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Education
5 Marketing Tactics Every Business Could Use
Running a small business is tough. If you are a small operation, you have so many things going on, from…
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What do I do when a customer says they can get services down the road for a cheaper price?
I am always amazed at how many customers say this to business owners in our industry. These same customers would…
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How do I approach a job of 48 jackets with tackle twill on the back if I don’t like working with appliqué?
Say yes to the order and contract out the jacket backs to a production house that does appliqué regularly. Make…
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How can I make my customer comfortable enough to commit to the sale?
Every team knows that there is an incredible advantage to the home field. Offer to meet with customers at their…
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What’s an out-of-the-box way to handle the competition?
Instead of feeling frustrated or threatened by the competition that are offering apparel decoration services, consider that these companies can…
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