Responding to “How Much Do You Charge?”

Are you unsure of what to do in a pricing inquiry situation?

Are you in need of some good jumping-off points when customers come in asking for a quote? Here are some options for any pricing inquiry situation. Remember, you can adapt these ideas to suit your style and personality better.

So, the customer asks: “How much do you charge?”

And you respond with:

  1. Everything we do is custom. Can you tell me a little bit more about what are you looking for?
  2. Let me find out a bit more about what you want, and I will be glad to give you a quote.
  3. To give you a more accurate quote, may I ask you a few questions first?
  4. The good news is that it is affordable. The bad news is that I need a bit more information to give you an accurate price.
  5. What are you looking to accomplish with this order, and then we will price out the best options to make that happen.
  6. Are you looking for the quality level of a Lamborghini, a Cadillac, or VW Beetle? We carry products from a wide selection of suppliers, at a wide variety of price points.
  7. An order like what you are describing can range from $X to $Y. Sometimes a little bit more, sometimes a little bit less. Is that in the ballpark of what you were thinking?
  8. There’s no good answer to that question without some specifics. Can you tell me a little more about what you are looking for? Then I can give you accurate pricing, and we can see what makes sense for your budget.
  9. It is usually more than an Uber fare to [local point in town] but less than an Uber fare to [somewhere farther away, such as the airport, downtown, another city].
  10. Let me get some more information about what you want, and then I can narrow it down to the actual price. Do you have time to do that now, or should we schedule a time to sit down for a few minutes?
  11. I do offer a friend and family price. It is usually higher than my standard rates. Just kidding, what do you need?

Please note, some are to be used only at the right moment, in just the right situation.

jennifer cox

Jennifer Cox

Jennifer Cox is one of the founders and serves as president of the National Network of Embroidery Professionals (NNEP), an organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production.

View all articles by Jennifer Cox  
Avatar of Charlie Fox

Charlie Fox

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