Charles River Apparel expands New England Patriots collection
The partnership is in its second season.
Charles River Apparel and the New England Patriots are kicking off the second season of their partnership with a new exclusive co-branded collection celebrating New England style, spirit, and versatility.
The collaboration brings together two organizations with deep roots in the region: the Patriots, a cornerstone of New England sports for more than six decades, and Charles River Apparel, a third-generation, family-owned apparel company founded in Massachusetts in 1983.
Following the debut of the Patriots × Charles River collection last season, the new assortment features eight Patriots-inspired styles and colorways designed to go from game day to everyday life. Beginning Sept. 17, the collection will be available on charlesriver.com. Additional distribution through the New England Patriots, including the Gillette Stadium ProShop, select merchandise stands inside the stadium on game days in Foxborough, and proshop.patriots.com, will roll out throughout September and October.
“We’re proud to continue our collaboration with Charles River Apparel as we expand this exclusive collection,” said Ali Towle, SVP Marketing, Kraft Sports + Entertainment. “These new styles give our fans more ways to showcase their connection to the Patriots, whether they’re in the stands, around town, or watching from home.”
“We’re excited to kick off another season with the Patriots, especially after the incredible year they had,” said Jason Lipsett, president and CEO of Charles River Apparel. “There’s a special energy around this team and throughout New England right now, and we’re proud to be part of it.”
The partnership is a natural extension of Charles River Apparel’s more than 40-year history in New England. Founded in Massachusetts in 1983, Charles River has grown from its regional roots into a nationally distributed apparel brand while remaining family-owned and closely connected to the community where it began. The Patriots collaboration brings that heritage together with one of New England’s most iconic sports franchises.
The new collection expands the assortment with outerwear, layering pieces, and fan-favorite Charles River styles, all featuring officially licensed Patriots branding. The lineup includes several of Charles River Apparel’s most popular silhouettes alongside newer styles such as the TexturKnit™ Hoodie.
Designed with New England’s ever-changing weather in mind, the collection includes waterproof outerwear, insulated jackets, quarter-zips, fleece, and packable layers. Each piece combines Patriots pride with the versatility Charles River is known for, making the collection at home in the stands, on the sidelines, at work, on the weekend, and wherever the day leads.
