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Branded Merch Network to host Automate & Elevate 2026

The online event returns Nov. 12 with practical education on how AI & automation are changing promo, print & apparel.

Branded Merch Network's Automate & Elevate logo
Image courtesy of Branded Merch Network

Branded Merch Network (BMN) announced the return of Automate & Elevate, an online industry education event focused on helping promotional products, print, and apparel professionals better understand and apply AI, automation, and emerging technology.

The 2026 event will take place Thursday, Nov. 12, from 1–2:30 p.m. ET and will bring together industry organizations, technology partners, and practitioners to explore where AI and automation are already creating meaningful business impact.

Rather than focusing on technology for technology’s sake, Automate & Elevate will look at practical applications that can improve workflows, increase efficiency, strengthen decision-making, and create better customer experiences.

“AI is moving incredibly fast, but most businesses don’t need more hype or another long list of tools,” said Jay Busselle, co-founder of Branded Merch Network. “They need practical examples, trusted voices, and a clearer understanding of where these technologies can actually make a difference.”

The event builds on the inaugural 2025 Automate & Elevate, which attracted 269 registrations from across the promo, print, and apparel communities.

Confirmed partners include PRINTING United Alliance and ASI as Education Partners. Technology partners include PromoPilot, AltOps, and FastEditor, with The 2 Regular Guys returning as hosts. More speakers and program details will be announced soon.

The 2026 program will combine industry education, real-world applications, demonstrations, and panel discussions with people actively putting AI and automation to work.

Registration information and additional program announcements are coming soon.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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