EducationQ&A

How can a business tell if it has a marketing problem?

It’s easy to tell when you have a problem with your embroidery machine. It is usually more than evident when you have a problem with an order. But what are the signs that you have a marketing problem in your business?

One sign is not bringing in new orders with any consistency. Another sign would be that you are not able to easily engage in conversations with people that do not know about your business. The scariest indication that you have a marketing problem is that you frequently lose out on jobs, even when you quote it lower than you thought you should.

When you have a problem with your embroidery machine, you spend time and money to get it back into top form. You bring in a machine technician. You run sewouts. You hold off on producing orders until the machine is running correctly rather than putting out poor quality work.

When you have a problem with an order, you either fix it or replace the goods and do the work again. Both options cost you time and money. Either way, you do not ignore the problem. You fix it.

But what do you do when you have a marketing problem? You cannot solve your marketing problem by doing the things you are right now. Repeating whatever you are (or are not) doing today generates the same results tomorrow.

Discover ways to shake up your marketing efforts here.

jennifer cox

Jennifer Cox

Jennifer Cox is one of the founders and serves as president of the National Network of Embroidery Professionals (NNEP), an organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production.

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