Charity Jackson

Visual Horizons Custom Signs

Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, CA. She has been in business since 1995, and has worked in the sign industry for over 30 years.

Visit Website

Education

Charity JacksonMarch 16, 2022

Tips for Pricing a Wrap Installation

Getting started in wraps goes beyond the actual installation and equipment as you also learn to price yourself to make…
Read More
Education

Charity JacksonJanuary 13, 2022

Great Wrap Knowledge Means Great Customer Service

When customers come in or call us about a wrap project, they typically have many questions. It’s not what they…
Read More
Education

Charity JacksonSeptember 30, 2021

Application Tables: Investing in Efficiency

This article appears in the October issue of GRAPHICS PRO. To make sure you don’t miss out on other industry-focused pieces, subscribe…
Read More
Education

Charity JacksonSeptember 9, 2021

Tips for Taking Measurements for a Vehicle Wrap

Vehicle templates are an excellent design tool, and we use them often. Art Station Vehicle Templates are our go-to templates…
Read More
Education

Charity JacksonAugust 19, 2021

Color Tracking for Your Signage and Wrap Jobs

We run two different printers. Both are Roland, and we RIP our jobs to both machines through the same VersaWorks…
Read More
Education

Charity JacksonJuly 22, 2021

How to Handle Proofs with Efficiency and Accuracy

Often sign or vehicle projects will run through a few variations before the customer approves the design. At Visual Horizons…
Read More
Education

Charity JacksonJune 22, 2021

A Word on Consistency and Customer Service

In the signage and printing industry, consistency is a big part of customer service. Initially, we think of customer service…
Read More
Education

Charity JacksonJune 17, 2021

How Font-Finding Software Can Boost a Sign Shop’s Productivity

In the early ’90s, when I started in the sign industry, the number of fonts we typically chose from for…
Read More
Education

Charity JacksonFebruary 3, 2021

Finding the Perfect Vinyl

When a new project comes in, one of the first considerations is what type of vinyl to use. The process…
Read More
Education

Charity JacksonDecember 21, 2020

Printed vs. Decorative Window Graphics

This consideration isn’t to imply that a printed film can’t also be decorative; instead, it’s to consider the look a…
Read More
Education

Charity JacksonDecember 2, 2020

How to Install Spot Graphics on Windows

The successful installation of window graphics comes down to basic techniques and understanding the media you’re working with. Whether it’s…
Read More
Education

Charity JacksonOctober 21, 2020

Window Graphics: Wet vs. Dry Installation

The successful installation of window graphics comes down to basic techniques. Whether it’s a small spot graphic or large panels…
Read More
Education

Charity JacksonAugust 5, 2020

Differences Between Commercial and Full Color Change Wraps

We get a fair number of requests for estimates on full color change wraps, but we turn these down. Some…
Read More
Education

Charity JacksonJuly 21, 2020

Yard Signage: Customers, Substrates, and Frames

When we mention yard signs, what are we really talking about? Generally, they’re a corrugated plastic substrate with screen-printed, digitally…
Read More
Education

Charity JacksonJune 11, 2020

Target Markets for Bus Wraps

In addition to city and local transit buses, much of our bus work is for retirement communities, schools, and churches.…
Read More
Charity JacksonJune 3, 2020

Tips for Pricing Out Yard Signs

For corrugated plastic signs, also known as yard signs, we’ve split our pricing into two different types. One type is…
Read More