Tips for Pricing a Wrap Installation

Here are a couple approaches to consider when pricing a wrap installation

Getting started in wraps goes beyond the actual installation and equipment as you also learn to price yourself to make a profit. When we’re quoting a wrap project, the pricing gets broken down into three areas — graphics, design, and installation. Each of these areas directly affects how you price your wraps.

You’re in business to turn a profit, so you must know your material and overhead costs and price your graphics to cover these costs and make you a living. We’ve created a spreadsheet for all our graphics and signs that breaks the pricing down by the square footage, with price breaks for larger projects.

When pricing installation, there are a couple of approaches. Some companies price out installation based on a per square foot rate – for example, if an install is 200 total square feet, then it’s a flat price per square foot whether it’s a box truck or a sedan.

We price our installation based on the vehicle itself and its unique obstacles. We can wrap a large box truck or trailer as fast or faster than a small sedan in some cases simply because we’re dealing with fewer obstacles and less trimming.

After so many years of installing, we have a pretty good idea of how long it will take to wrap a particular vehicle. If we’re wrapping a utility bed truck with many small boxes and handles that will require a lot of trimming, then we take that into account and add a little more time. If it’s a Sprinter van, we’ll consider the concave areas and small rubber trim areas that need to be trimmed out.

Learn more about getting started in wraps here.

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Charity Jackson

Charity Jackson is owner of Visual Horizons Custom signs, a full-service commercial sign company based in Modesto, CA. She has been in business since 1995 and specializes in vehicle wraps, design and project management, and workflow. You can visit her website at

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