Charity Jackson

Charity Jackson is owner of Visual Horizons Custom signs, a full-service commercial sign company based in Modesto, CA. She has been in business since 1995 and specializes in vehicle wraps, design and project management, and workflow. You can visit her website at www.vhsigns.com.

Education

Charity JacksonSeptember 9, 2021

Tips for Taking Measurements for a Vehicle Wrap

Vehicle templates are an excellent design tool, and we use them often. Art Station Vehicle Templates are our go-to templates…
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Education

Charity JacksonAugust 19, 2021

Color Tracking for Your Signage and Wrap Jobs

We run two different printers. Both are Roland, and we RIP our jobs to both machines through the same VersaWorks…
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Education

Charity JacksonJuly 22, 2021

How to Handle Proofs with Efficiency and Accuracy

Often sign or vehicle projects will run through a few variations before the customer approves the design. At Visual Horizons…
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Education

Charity JacksonJune 22, 2021

A Word on Consistency and Customer Service

In the signage and printing industry, consistency is a big part of customer service. Initially, we think of customer service…
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Education

Charity JacksonJune 17, 2021

How Font-Finding Software Can Boost a Sign Shop’s Productivity

In the early ’90s, when I started in the sign industry, the number of fonts we typically chose from for…
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Education

Charity JacksonFebruary 3, 2021

Finding the Perfect Vinyl

When a new project comes in, one of the first considerations is what type of vinyl to use. The process…
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Education

Charity JacksonDecember 21, 2020

Printed vs. Decorative Window Graphics

This consideration isn’t to imply that a printed film can’t also be decorative; instead, it’s to consider the look a…
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Education

Charity JacksonDecember 2, 2020

How to Install Spot Graphics on Windows

The successful installation of window graphics comes down to basic techniques and understanding the media you’re working with. Whether it’s…
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Education

Charity JacksonOctober 21, 2020

Window Graphics: Wet vs. Dry Installation

The successful installation of window graphics comes down to basic techniques. Whether it’s a small spot graphic or large panels…
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Education

Charity JacksonAugust 5, 2020

Differences Between Commercial and Full Color Change Wraps

We get a fair number of requests for estimates on full color change wraps, but we turn these down. Some…
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Education

Charity JacksonJuly 21, 2020

Yard Signage: Customers, Substrates, and Frames

When we mention yard signs, what are we really talking about? Generally, they’re a corrugated plastic substrate with screen-printed, digitally…
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Education

Charity JacksonJune 11, 2020

Target Markets for Bus Wraps

In addition to city and local transit buses, much of our bus work is for retirement communities, schools, and churches.…
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Charity JacksonJune 3, 2020

Tips for Pricing Out Yard Signs

For corrugated plastic signs, also known as yard signs, we’ve split our pricing into two different types. One type is…
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Features

Charity JacksonApril 22, 2020

Let’s Talk Shop: Wraps Maintenance

A wrapped vehicle is not just a rolling billboard for your customer. It’s also a mobile advertisement for the quality…
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Education

Charity JacksonJanuary 14, 2019

Let’s Talk Shop: Wrap Removal

Wrap removals are not what I would consider a top money-making service. Typically the wraps we remove are done to…
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Features

Charity JacksonSeptember 5, 2018

Let’s Talk Shop: Pre-Wrap Pre-Planning

There are so many little things during the wrap installation process that can make your install go faster, with better…
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