Business and Marketing
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Tips
Structuring a Lease Agreement with Future Upgrades in Mind
When many of our clients are getting ready to make a new equipment purchase, they’re so busy researching machines, thinking…
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How does B2B marketing differ from B2C?
These two types of markets are both different and yet still similar. First, we should define these two acronyms. B2B…
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Education
Making Rules for Your Shop
Today we are going to talk about something that may be one of the least exciting parts of our business,…
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How can managers redirect conversations with their staff to effectively solve problems?
A major reason why problems are difficult to solve is because it is often challenging for a manager or owner…
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What is the role of product presentation in small business success?
It is up to us as the leaders of our business to package our offering so it is attractive and…
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How can I clearly define expectations and goals for my employees?
Ryan Moor of Ryonet and Brett Bowden of Printed Threads sit down to talk about communication and employee performance. To ensure…
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Who should you extend credit to and why?
Accepting credit cards is a regular business practice and is nearly a necessity for all businesses, both large and small.…
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Education
Making Friends with Competitors: Collaboration and Community with Marshall Atkinson
Jeanene Edwards, VP of activewear marketing and merchandising for Fruit of the Loom and JERZEES, interviewed Marshall Atkinson on connecting…
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If a client indicates they won’t pay the bill, what actions can be employed?
The most efficient way to begin a formal approach to collections is to have your lawyer send a 10-day demand letter. Most…
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Best Practices for Brand Application
Your brand should be visually consistent and on everything that is/will be associated with your products and services. Use software such as…
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What advice is recommended for a shop that’s losing business to its competition?
Consider this question: If all it took was for your competitors to offer a lower price to steal the business, were…
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Education
How to Build a Brand Brief
Before you get into the styling of your brand, you should have a business creative brief or brand brief (separate…
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Education
Things to Look Out for When Buying Used Equipment
When we talk to people about buying equipment, we typically tell them to think of it like buying a car.…
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How do you come up with a tagline to go with a company name?
If you have decided that your company name could use a tagline – keeping in mind that not every business…
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Should printers charge a setup fee for all orders?
While this is a very subjective question I tend to lean on the side of no. While I do believe…
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How can a business get rid of the “Band Aid” method to problem-solving?
Instead of implementing a hasty solution to a problem or issue that covers up its symptoms but does not necessarily…
