Business and Marketing
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Education
Starting an Embroidery Business: Keys to Success
Once you’ve done your research and you’ve made it past the “10 Steps to Start Your Business” offered by the…
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Building Your Impressions: Grow Your Business by Being About More Than Signs
The day a customer called to ask for a “building impression” instead of just another sign was an important day…
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Education
Handle with Care: Providing Garment Care Instructions
A common and inexpensive way to get your company name out there is to add an easily removable sticker to each item…
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What is the best way to organize work areas in a custom engraving shop?
The best way to organize your work areas is to focus on organizing around efficiency. As a custom engraving shop,…
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Make It Your Business: If the Shoe Fits . . . Incorporate
Suppose you’re in the market for a new pair of shoes. Not just any pair of shoes, but the perfect…
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Starting a Screen-Printing Business
Before you open a shop, it’s important to create a business plan that sets you apart from the rest. Ask…
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Are lower prices more important than good quality?
If you take a student’s view of what immediately precedes a company’s filing for bankruptcy, you will find that three…
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Pricing Engraved Products
Before you determine your pricing structure, we recommend learning the prices of other engraving businesses in the area. It’s a…
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Education
Rebranding Your Company Under a New Name
I’m a proponent of helping your prospective customers find you in the easiest possible way, so if that means ending…
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Make It Your Business: Trust Me?
Is workplace trust an issue? Imagine yourself in the following three situations and consider what you would do or how…
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How can selling my sublimated goods to a group for fundraising at wholesale be a win-win-win?
Fundraising is selling your products to a group or organization (school, church, clubs, etc.) at a wholesale price. The organization…
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Education
Sublimation Tip: Track all of your costs
The biggest factor in understanding how to price a sublimated product is tracking all of your costs. Let’s say you are…
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Education
Picking the Right Interview Questions
In interviews, we typically pose vague questions such as, “For this position, we are looking for someone who can multitask –…
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Education
The Growing Pains of Running a Business
Starting your own business is a little bit like being a baby; you must learn to navigate your space, discover…
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Transparency is often claimed as a company core value, but what does it actually mean?
Transparency means that everyone has defined roles and needs to be accountable for them, as well as be expected to…
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Utilize Shop Downtime to Conduct Voice-of-the-Customer Surveys
Summertime is a great time to conduct a “Voice of the Customer” survey. This is a valuable practice for when…
