Business and Marketing
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Education
Managing Workplace Personalities: Trade Struggle for Synergy
Does your business have a lot of personalities, and maybe not in the best way? This is probably territory that…
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What information should I store in my customer database?
Your customer database is a great space to store valuable information about your clients. New fields and a wealth of…
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Pricing for Engraved Products to Satisfy You and Your Customer
Of course, the ultimate goal for any engraving business is to make money. To do so, you need to set…
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Define and Refine: Guidelines for a successful journey in the personalization business
Once you have defined your markets, products, systems, and sales strategies, give your business a few weeks or months to…
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Getting the Most Out of the SBA
Everybody knows that the Small Business Administration can be a huge help when it comes to securing a loan to…
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Putting Ink to Paper: Questions to Ask When Starting a Printing Business
So, you want to start your own printing business. You dream of designing quality products and apparel from your own…
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Action Plan Guidelines for Revamping Your Sales Process
Once you’ve committed to sales process improvement, it’s time to put a plan into action. Use these questions to keep track…
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How does a business know when it’s time to grow?
In general, businesses should make a move only when there are growth opportunities that can benefit your business and give…
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Education
Commit to Sales Process Improvement
Suppose you sent out a memo to your sales force and asked them, “Please describe the steps in our company’s…
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Building Your Impressions: More Than Signs, Part Four
Over the last decade, my company transformed from sign maker to building impressions and grew into added lines of products,…
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What makes a marketing campaign effective?
Any time you do an ad or promotional campaign, you should follow this checklist of an effective marketing campaign: It…
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Education
Upselling: A Piece of the Sales Puzzle
Anyone who has ever sold anything, at some time or another, has heard, “You have to upsell if you’re going to make…
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5 Ways to Communicate Better with Customers
I tend to do a lot of my communicating via email. Part of that is because I don’t like talking…
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Education
Financial Steps for Replacing a Laser Part
There are some laser parts that wear out that do not prevent you from a day of lasering yet need…
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Ways to Market Your Laser Company
For a business that specializes in engraving, the proof is in the end result. People need to see engraving and…
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Education
The Complete Primer to Growing and Expanding Your Business
There’s an old proverb that states, “A vision without a plan is just a dream. A plan without a vision…
