When is the best time for sublimation shops to prepare for the holiday season?

Though the winter holidays are still several months away, I find that August and September are smart times to think about your sublimation business’s plans for the peak holiday production season. Now is when most sublimation businesses should be stocking up and planning for the increased volume of orders they will have once the holiday season begins. A little planning and preparation now can save major time and money come the winter. I recommend putting a few things in motion as soon as possible:

  • Stock up on supplies
  • Assess your current printing system
  • Build a sales plan
  • Work out the kinks

Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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