Business and Marketing
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Tips
How to Build a Successful Marketing Campaign
As anyone that’s seen a poorly executed commercial or cringeworthy Facebook ad knows, not all marketing campaigns are created equal.…
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How can embroiderers ensure they’re accurately quoting jobs?
To quote a price accurately, you need to know or get at least a rough estimate of the following details:…
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Is it a good idea to clean up your list of accounts?
It has been said for years that the customer is always right, but is that a true statement? I don’t…
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Education
6 Questions a Good Communicator Asks Themselves
When a thought pops into your head and the need arises to share it with another, a good communicator quickly…
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How do I know when it’s time to update my sales-compensation plan?
Answer the following questions to help you decide if you need to tinker with your sales-compensation plan: Has it been…
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Tips
Structuring a Lease Agreement with Future Upgrades in Mind
When many of our clients are getting ready to make a new equipment purchase, they’re so busy researching machines, thinking…
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How does B2B marketing differ from B2C?
These two types of markets are both different and yet still similar. First, we should define these two acronyms. B2B…
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Education
Making Rules for Your Shop
Today we are going to talk about something that may be one of the least exciting parts of our business,…
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How can managers redirect conversations with their staff to effectively solve problems?
A major reason why problems are difficult to solve is because it is often challenging for a manager or owner…
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What is the role of product presentation in small business success?
It is up to us as the leaders of our business to package our offering so it is attractive and…
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How can I clearly define expectations and goals for my employees?
Ryan Moor of Ryonet and Brett Bowden of Printed Threads sit down to talk about communication and employee performance. To ensure…
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Who should you extend credit to and why?
Accepting credit cards is a regular business practice and is nearly a necessity for all businesses, both large and small.…
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Education
Making Friends with Competitors: Collaboration and Community with Marshall Atkinson
Jeanene Edwards, VP of activewear marketing and merchandising for Fruit of the Loom and JERZEES, interviewed Marshall Atkinson on connecting…
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If a client indicates they won’t pay the bill, what actions can be employed?
The most efficient way to begin a formal approach to collections is to have your lawyer send a 10-day demand letter. Most…
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Best Practices for Brand Application
Your brand should be visually consistent and on everything that is/will be associated with your products and services. Use software such as…
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What advice is recommended for a shop that’s losing business to its competition?
Consider this question: If all it took was for your competitors to offer a lower price to steal the business, were…
