Business and Marketing
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How do you come up with a tagline to go with a company name?
If you have decided that your company name could use a tagline – keeping in mind that not every business…
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Should printers charge a setup fee for all orders?
While this is a very subjective question I tend to lean on the side of no. While I do believe…
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How can a business get rid of the “Band Aid” method to problem-solving?
Instead of implementing a hasty solution to a problem or issue that covers up its symptoms but does not necessarily…
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What sales presentation techniques are valuable for awards retailers?
Closing. You should start closing the sale from the first call. As soon as the prospect interacts with you in any…
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When is the best time for sublimation shops to prepare for the holiday season?
Though the winter holidays are still several months away, I find that August and September are smart times to think about…
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How many people are “too many” for a meeting?
All-employee meetings should afford everyone an opportunity to attend, participate, and benefit. But not every meeting should include everybody. Invite…
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Why is it important to offer cross-training opportunities to employees?
Using shop downtime is an excellent time to do cross-training. Maybe you have one person who works primarily on one…
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How do you start introducing personalized gifts into an existing business?
The first step is to determine who you’re selling to. Are you looking for new customers or broadening the horizons…
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Education
Choosing a Designer for Your Outsourced Work
Running a screen-printing business gets extremely busy, and oftentimes there just isn’t enough time to get to everything. That’s where outsourcing…
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How do I get my shop through the looming seasonal lull?
Every industry falls victim to a seasonal lull, and screen printing is no exception. For screen printers, the lull usually…
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What’s the best way to lay out my shop’s showroom or store front?
You have to keep three main layout concerns in mind when mapping out where to put your offerings in a…
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Education
Managing Workplace Personalities: Trade Struggle for Synergy
Does your business have a lot of personalities, and maybe not in the best way? This is probably territory that…
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What information should I store in my customer database?
Your customer database is a great space to store valuable information about your clients. New fields and a wealth of…
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Pricing for Engraved Products to Satisfy You and Your Customer
Of course, the ultimate goal for any engraving business is to make money. To do so, you need to set…
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Define and Refine: Guidelines for a successful journey in the personalization business
Once you have defined your markets, products, systems, and sales strategies, give your business a few weeks or months to…
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Getting the Most Out of the SBA
Everybody knows that the Small Business Administration can be a huge help when it comes to securing a loan to…
