Business and Marketing
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Why is it important to offer cross-training opportunities to employees?
Using shop downtime is an excellent time to do cross-training. Maybe you have one person who works primarily on one…
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How do you start introducing personalized gifts into an existing business?
The first step is to determine who you’re selling to. Are you looking for new customers or broadening the horizons…
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Education
Choosing a Designer for Your Outsourced Work
Running a screen-printing business gets extremely busy, and oftentimes there just isn’t enough time to get to everything. That’s where outsourcing…
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How do I get my shop through the looming seasonal lull?
Every industry falls victim to a seasonal lull, and screen printing is no exception. For screen printers, the lull usually…
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What’s the best way to lay out my shop’s showroom or store front?
You have to keep three main layout concerns in mind when mapping out where to put your offerings in a…
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Education
Managing Workplace Personalities: Trade Struggle for Synergy
Does your business have a lot of personalities, and maybe not in the best way? This is probably territory that…
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What information should I store in my customer database?
Your customer database is a great space to store valuable information about your clients. New fields and a wealth of…
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Pricing for Engraved Products to Satisfy You and Your Customer
Of course, the ultimate goal for any engraving business is to make money. To do so, you need to set…
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Define and Refine: Guidelines for a successful journey in the personalization business
Once you have defined your markets, products, systems, and sales strategies, give your business a few weeks or months to…
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Getting the Most Out of the SBA
Everybody knows that the Small Business Administration can be a huge help when it comes to securing a loan to…
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Putting Ink to Paper: Questions to Ask When Starting a Printing Business
So, you want to start your own printing business. You dream of designing quality products and apparel from your own…
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Action Plan Guidelines for Revamping Your Sales Process
Once you’ve committed to sales process improvement, it’s time to put a plan into action. Use these questions to keep track…
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How does a business know when it’s time to grow?
In general, businesses should make a move only when there are growth opportunities that can benefit your business and give…
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Education
Commit to Sales Process Improvement
Suppose you sent out a memo to your sales force and asked them, “Please describe the steps in our company’s…
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Building Your Impressions: More Than Signs, Part Four
Over the last decade, my company transformed from sign maker to building impressions and grew into added lines of products,…
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What makes a marketing campaign effective?
Any time you do an ad or promotional campaign, you should follow this checklist of an effective marketing campaign: It…
