Business and Marketing
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Education
4 Categories of Common eCommerce Missteps
ECommerce has become familiar enough that we might as well drop the “e” and consider online sales to be a…
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What are some ways businesses can stand out from the crowd?
Give these four simple methods a try: Take a different approach. When you know you are going up against others…
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Tips
4 Tips for Keeping Your Team on the Same Page
We’ve all had that job, that boss, or that work environment that makes it difficult to feel excited about waking…
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Accounting Advice for the Small Business
Nothing beats having a good accountant. You may not be big enough to have your own CFO or controller or…
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Tips
A Picture is Worth a Thousand Words
One of the basic tenants of sales is that people have to know what you have to sell if they’re…
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Make it Your Business: The Do’s and Don’ts of Raising Prices
With the ongoing growth in the economy and some companies in the sign and digital graphics industry reporting their best…
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Tips
How to Build a Successful Marketing Campaign
As anyone that’s seen a poorly executed commercial or cringeworthy Facebook ad knows, not all marketing campaigns are created equal.…
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How can embroiderers ensure they’re accurately quoting jobs?
To quote a price accurately, you need to know or get at least a rough estimate of the following details:…
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Is it a good idea to clean up your list of accounts?
It has been said for years that the customer is always right, but is that a true statement? I don’t…
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Education
6 Questions a Good Communicator Asks Themselves
When a thought pops into your head and the need arises to share it with another, a good communicator quickly…
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How do I know when it’s time to update my sales-compensation plan?
Answer the following questions to help you decide if you need to tinker with your sales-compensation plan: Has it been…
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Tips
Structuring a Lease Agreement with Future Upgrades in Mind
When many of our clients are getting ready to make a new equipment purchase, they’re so busy researching machines, thinking…
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How does B2B marketing differ from B2C?
These two types of markets are both different and yet still similar. First, we should define these two acronyms. B2B…
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Education
Making Rules for Your Shop
Today we are going to talk about something that may be one of the least exciting parts of our business,…
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How can managers redirect conversations with their staff to effectively solve problems?
A major reason why problems are difficult to solve is because it is often challenging for a manager or owner…
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What is the role of product presentation in small business success?
It is up to us as the leaders of our business to package our offering so it is attractive and…
